Myro brings its refillable, vegan deodorants to Target shelves

Myro, a brand known for its refillable deodorants, is expanding its retail reach.

The company, which launched as a subscription-based, direct-to-consumer model, announced that its products can now be found on physical and digital Target shelves.

Myro focuses on sustainability, as well as customer experience. The brand looks to achieve them through its refillable cases and mood-inspiring scents, the company said.

"Target gives us the ability to scale Myro's mission and do positive things for people and the planet, in a way that can have a real impact," Greg Laptevsky, Myro's founder and CEO, said.

The deodorants, available in pre-filled color case-and-scent-pod combos for both men and women, include: moss + chill wave, blush + pillow talk, flame + solar flare, royal + big dipper, and slate + cabin no. 5.

In addition, consumers can build their own case and scent combo pod on the company’s website.  

Each Myro refill pod is fully recyclable and made with 50% less plastic. The brand also uses bacteria-neutralizing citrus, probiotics and sage to fight odors, and cornstarch to absorb wetness.

Myro deodorants, which are vegan and not tested on animals, are also free of aluminum, parabens, triclosan, stearates, phthalates, talc and gluten.