Natrol launches new sleep supplement line designed to help users relax, unwind
Natrol has launched a new sleep supplement line designed to help users relax, unwind and get a better night’s rest.
To formally introduce its Sleep & Restore collection, the brand is rolling out a campaign starring athlete Josh Allen.
"At Natrol we know that a great performance, in sports or daily life, is built on restorative sleep," said Rebekah Lyle, chief marketing officer at Natrol. "In today's fast-paced world, we're committed to helping our customers maximize their nights, so they can wake up recharged and ready to meet life's demands. Partnering with Josh Allen was a natural choice; his focus on balancing physical performance with overall wellness aligns perfectly with our mission, as he understands that quality sleep is key to feeling your best and performing at your peak. Partnering with Dr. Winter was also a natural fit; his expertise in sleep and wellness reinforces our belief that restorative sleep is foundational to both physical and mental performance."
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The Sleep & Restore family includes the following products:
- Magnesium from Magnesium Glycinate: An absorbable form of magnesium that is gentle on the stomach.
- GABA: Helps improve sleep quality and supports falling asleep faster.
- Botanical Blend: A blend with tart cherry, lemon balm, and chamomile.
- Tailored Solution: Available with or without melatonin to suit individual sleep needs.
"Every great performance starts with a great night's sleep, and recovery is an important part of my wellness and performance playbook," said Allen, an NFL quarterback for the Buffalo Bills. "With Natrol Sleep & Restore, I wake up fully refreshed, ready to tackle the day ahead, on and off the field. This partnership with Natrol is about unlocking the potential that follows restorative sleep, and I'm thrilled to share this product with my fans."
Natrol Sleep & Restore products are available nationwide at Target, Amazon, Walmart and more.
