Neuriva, Mayim Bialik partner on brain health campaign

Neuriva is rolling out a new campaign and partnership.

The Reckitt Benckiser brand announced that actress and neuroscientist Mayim Bialik will be its new science ambassador and the face of its Brain Awareness Week campaign.

Bialik will work with the Parsippany, N.J.-based company to empower consumers to make informed choices about their brain health supplements and break down the science behind Neuriva’s products.

“We’re thrilled to partner with Mayim as our Neuriva science ambassador. As America’s favorite neuroscientist, her expertise, scientific knowledge and charming personality will help us educate consumers on the importance of choosing a brain health supplement backed by solid science and give people the confidence that they can do more for their brain health,” said Gregory Chabidon, general manager of the vitamins, minerals and supplements business unit at RB. “Her passion for brain health is contagious, and her relatable experience as a busy working parent and professional, juggling multiple roles, truly embodies that ‘think bigger’ mindset.”

In addition, Bialik will star in another campaign that highlights the brand's Neuriva Plus supplement across broadcast, digital, print and social media.

“After studying neuroscience for 12 years, I’ve learned a lot about the brain, so anything that can help support the brain is something I’m passionate about. I’m excited to kick off my partnership with Neuriva because I've never actually found a brain health supplement I believed in — until now,” Bialik said.

"Neuriva Plus is backed by strong science — yes, I checked it myself — and it combines two clinically tested ingredients that help support six key indicators of brain health. I'm looking forward to educating others about the science behind Neuriva because supplements are truly not all created equally. My hope is to inspire others to do more for their brain through a holistic approach and incorporate Neuriva into their daily health routine, just like it’s become part of mine,” she said.