New Chapter debuts 3 supplements at Target
New Chapter is expanding its retail footprint with a launch at Target.
Three of New Chapter's best-selling supplements—Every Woman's One Daily Multivitamin, Every Woman's One Daily 40+ Multivitamin and Magnesium + Ashwagandha—will now be available in select Target stores and on Target.com.
"New Chapter has been a pioneer in the supplement space since 1982, setting the standard for expertly crafted, science-backed formulas that work in harmony with the body," said Lori Lennon, senior director of sales, drug, club, mass and new business at New Chapter.
[Read more: New Chapter debuts liquid multivitamin]
Lennon added, "Target is an ideal retailer to help us bring our whole-food, nutrient-rich supplements to more consumers, making it easier than ever to nourish wellness every day. This launch marks an exciting milestone in our mission to support health for every body at every stage of life."
New Chapter said its products offer the following benefits:
- Every Woman's One Daily Multivitamin: A complete multivitamin with 20+ fermented nutrients the body can recognize including eight fermented B vitamins for cellular energy metabolism, fermented biotin for healthy hair and nail growth and vitamin C to protect collagen for firm, nourished skin
- Every Woman's One Daily 40+ Multivitamin: Specifically formulated to meet the unique needs of women over 40, this multivitamin includes key ingredients to support immune, bone and hormone health.
- Magnesium + Ashwagandha: A multitasking formula that supports relaxation and recovery with sea-sourced magnesium, 2.5x better absorbed magnesium glycinate and organic ashwagandha to help the body manage stress.