New Products

LOVES PARK, Ill. — A certified gluten-free crackers brand has gained retail distribution in Walmart Supercenter stores.

Crunchmaster's original flavor multigrain crisps now are available in 4.5-oz. boxes for a suggested retail price of $2.48. The oven-baked, 100% whole grain crisps are made with a blend of California brown rice and four seeds: sesame, quinoa, flax and amaranth.

MINNEAPOLIS — After testing a pilot program in select stores last year, Best Buy is addressing the health needs of its customers by rolling out health devices and fitness products at 600 Best Buy stores across the country and online at BestBuy.com.

WAYNE, N.J. — The Food and Drug Administration has approved a new oral contraceptive developed by Bayer.

Safyral is a combination of Yasmin, also developed by Bayer, with 451 mcg levomefolate calcium, which is a B vitamin known as a folate. It is the second oral contraceptive from Bayer that features folate.

CHICAGO — Tropicana is rolling out a new product for kids.

Tropicana's Tropolis, a smooth blend of real squeezable fruit that's packed with nutrition and offers 100% of the recommended daily value of vitamin C, is designed to assure kids are consuming enough fruits.

Tropolis will roll out in select markets late next month.

CLEVELAND — ECRM on Thursday announced the launch of a series of reports and a new blog on retail circular ads. The new resources provide a unique perspective on retail promotions from Walmart, Kroger, Walgreens, Safeway, Best Buy, OfficeMax, Aldi and 160 additional retailers in the United States and Canada.

Using ECRM’s trade promotion expertise, these reports and blog entries will enable retailers and suppliers to manage more effective trade spending, ECRM stated.

BURLINGTON, Mass. — Palomar Medical Technologies, a researcher and developer of light-based systems for cosmetic treatments, has announced the launch of the first FDA-cleared, at-home laser designed to reduce fine lines and wrinkles around the eyes.

MENOMONEE FALLS, Wis. — Kohl's and Lagardere Active are looking to expand the Elle-branded lifestyle collection into cosmetics, as well as fashion jewelry, in spring 2012.

The brand — which initially launched in 2007 and has since expanded from apparel into other categories, including shoes and home goods — will include a line of makeup, skin care, bath and nail products.

The line also will include runway-inspired jewelry, including necklaces, earrings, bracelets and rings.

AMSTERDAM, N.Y. — Beech-Nut has rolled out a new line of baby foods it has co-branded with Green Giant.

Each product is made with natural ingredients that will please parents and children alike.

"Green Giant shares our lasting commitment to childhood nutrition, superior quality standards and delicious tasting foods. Moms and retailers agree: This is another great value-building innovation from Beech-Nut and its new licensing partner, Green Giant," said Evan Eckman, chief marketing officer for Hero North America, parent company of Beech-Nut.