The New York-based company, previously a direct-to-consumer brand is making its physical retail debut exclusively in Target through a partnership with the retailer.
To highlight the launch of Twix Cookies and Creme bar, the brand partnered with the Shoe Surgeon on custom sneakers that replicate the bar's color scheme.
Manic Panic’s Wet Line consists of two shampoos and a color safe conditioner that works to prepare hair for coloring and prevent fading, the company said.