News Briefs

HRG has completed the semiannual update of its Fine Line classification system for health, beauty and wellness, home, health care and general merchandise products with notable adjustments to reflect industry changes.

The September 2022 updates include extensive modifications which support the Fine Lines mission of improving the shopping experience, increasing reporting capabilities and supporting merchandising strategies.

In the baby care category, the pediatric electrolytes Fine Line was moved from the baby formula, nutritional and food subcategory to the baby health, beauty and wellness subcategory to reflect the treatment aspect of those products. The baby oil Fine Line was repurposed to become the electrolytes Fine Line and baby oil was added to the description of the baby lotions and creams category. 

“There was a significant change to the sun care category to reflect shifting consumer behavior,” said Donna Boulieu, senior product and strategic pricing analyst at HRG. “Manufacturers have responded to consumers who are looking for multi-functional skin care solutions beyond UVA/UVB protection as well as those who want to protect their skin and the environment by using natural products.”

Additionally, new subcategories therapeutic/beauty sun protection and mineral/natural sun protection have been added based on these shopper-desired attributes:

•  Beauty/Cosmetic — hydrating, tone-correcting, tinted;
• Therapeutic — dermatologist recommended, sensitive skin, noncomedogenic;
• Natural and Botanicals — free-from certain ingredients, plant-based, recycled packaging; and 
• Minerals — physical barriers such as zinc oxide and titanium dioxide. 

“We are seeing that consumers are looking for different attributes in sunscreen based on whether it is for their face or body, so we have added “face” Fine Lines to each subcategory,” said Boulieu. 

HRG’s team of analysts continually reviews the Fine Line classification system to determine whether modifications are necessarily based on consumer market changes, emerging categories and subcategories or to reflect merchandising trends. The Fine Line system classifies HBW, HHC and GM products into categories, subcategories and product segments and is used across the retail supply chain.

Categories are organized by 2-, 3- and 4-digit fine lines by the organization’s analyst teams to offer more refined reporting capabilities, facilitate analysis of product performance and segment the placement of products.

HRG releases updates to Fine Lines twice a year — in March and September — and updates may consist of description changes, recategorization of items and additions or deletions of categories and/or subcategories.

Glamnetic is showcasing a brand new press-on manicure collection designed for those who prefer a short round nail shape.

The Choose Your Vibe line features eight designs that include Lots of Love, Pretty Picnic, A Good Day, Shroomies, Pure Intentions, Day Trip, Mu Cherie and Hot Dot.

Like all of Glamnetic’s press on, each set in this new collection is reusable, customizable and made with high-quality material that is easy to file or clip and will not bend or split, the company said.

Made to last up to three weeks of wear, the nails are vegan, cruelty-free and topped with a layer of UV coating to achieve a salon-quality finish.

Each nail design retails for $14.99 each and the entire collection is available for $89.94 online.

Sally Hansen is teaming up with Netflix to launch a collection of polishes that will have consumers feeling as if they are in a fantasy novel.

Inspired by the “School for Good & Evil,” premiering on the streaming platform, the Sally Hansen Miracle Gel X Netflix The School for Good & Evil collection was influenced by the young adult novel turned film.

Designed to help consumers achieve a perfect manicure with imaginative shades, Sally Hansen’s Miracle Gel line features color set technology, lasts up to eight days and does not require a UV lamp for application.

Available shades include True Beauty Comes from Within; The Storian; Not What It Gleams; Lovey Dovey; Good is Great; Can’t Settle, Won’t Settle; Fresh Villainy; It’s Better Being Bad; Magic Mirror and Lesso Go.

The Sally Hansen Miracle Gel X Netflix The School for Good & Evil collection will be available in September at mass market, drug store, food and ecommerce retailers nationwide.

Haleon is previewing a new product, which is among the first consumer health product releases since the company’s launch.

Just in time for cold and flu season, this September consumers will be able to pick up Theraflu Flu Relief Max Strength.

Featuring 1,000 mg of acetaminophen, the product offers relief for several common flu symptoms — including fever, body ache, sore throat pain, cough and runny nose — for up to 6 hours and is available in a variety of formulations for all types of lifestyles and preferences, the company said.

Theraflu Flu Relief Max Strength will be available over the counter in September and online in mid-late September.

The American Diabetes Association’s Step Out: Walk to Stop Diabetes fundraising walk and events are now back to in-person attendance. 

Through fundraising events held nationwide, Step Out: Walk to Stop Diabetes has been supporting advancements in diabetes research, providing educational programming and advocating for more than 30 years, for more than 34 million Americans living with diabetes, the company said. 

Taking place Sept. 17 in Griffith Park, Los Angeles, CareSens N will participate at the Know Your Numbers booth to help participants of Step Out learn what blood glucose (blood sugar) numbers represent and how lowering those numbers will help them successfully manage their diabetes in order to minimize complications, healthcare costs and live a better life.

 

CitrusAd has appointed Rob Odd as its first regional CEO – Asia Pacific and Japan.

Odd’s move to CitrusAd marks a jump from an extensive agency career into retail media. Over the last 20 years Odd has held executive leadership positions for various agencies — most recently within the WPP network.

“CitrusAd’s growth in Asia Pacific and Japan has doubled in 2022, and with a strong pipeline from across the region, this is an important step in ensuring we respond to the needs of our growing retailer and advertiser network,” said Adam Skinner, chief operating officer at CitrusAd.

The company said that the appointment of this strategic role reflects CitrusAd’s focus on ensuring each region (Americas, APJ and EMEA) is set up for success to drive hyper-focused growth and customer retention, and has everything they need to continue to service their retailers and advertisers — “such attention to our partners’ needs has been at the core of CitrusAd’s success.”

“Retail media has already seen significant growth, but I believe we are still only scratching the surface of its potential. The CitrusAd platform and offering is best in class and the talented team behind it made this an opportunity just too good to refuse. I’m excited to join the team and help drive this next phase of growth,” Odd said.

Odd will be responsible for the CitrusAd business across six countries in the Asia Pacific region – Australia, New Zealand, India, Japan, Singapore and South Korea – as well as the company’s strategic partnerships in Thailand, Indonesia, Cambodia, Myanmar, Hong Kong, Taiwan, Laos, Vietnam, Malaysia and Philippines. He will be tasked with focusing on team growth, customer success, strategic partnerships, client retention and new business development in the region.

“Rob’s diverse strengths and experience will provide a wealth of value as retailers commence new endeavors across on-site, off-site and in-store retail media in the APJ region. He has a passion for bringing together technology, media and data to drive results. Rob believes in taking a hands-on, consultative and collaborative approach to team growth, clients and sales.” said Skinner.