News Briefs

The Hershey Company has acquired Sour Strips, a fast-growing sour candy brand with a powerful social media presence. 

Sour Strips' "sour candy that doesn't suck" enhances Hershey's presence in the category and expands its reach to new consumers for more snacking occasions.

Founded in 2019 by social media personality Maxx Chewning, Sour Strips set out to invigorate the sour candy category with a distinctive product that combines shockingly sour flavors with innovative branding to elevate the candy experience. Chewning will continue to lead marketing and innovation efforts for the brand.

"The acquisition of Sour Strips expands Hershey's offerings within our growing sweets portfolio with a product that is beloved by consumers," said Mike Del Pozzo, president, U.S. Confection at The Hershey Company. "We're energized to welcome Maxx and the Sour Strips team to Hershey as we relentlessly accelerate our growth in sweets."

"Our partnership with The Hershey Company represents a significant step in our mission to innovate and set new standards within the Confection category," Chewning said. "Hershey's exceptional track record making iconic brands worldwide aligns perfectly with our vision for Sour Strips. Together with Hershey, our team is excited to continue delivering extraordinary experiences to candy enthusiasts around the globe." 

Kourtney Kardashian Barker is introducing Lemme hair growth supplement, which the company said is formulated with a clinically-studied keratin complex and a blend of vitamins, minerals and amino acids.

Lemme Grow fights age-related hair loss, promotes hair growth and boosts shine and radiance in 12 weeks, the company said.

Lemme Grow's biotin-free formula was designed for those with sensitive skin and hair. The product's clinically-studied complex is shown to increase hair's amino acid composition, promote scalp health and reduce hair shedding from everyday activities, including brushing and washing, the company noted. 

"Lemme Grow is formulated with clinically-validated ingredients to promote hair growth, reduce age-related hair loss and improve hair quality. This biotin-free formulation is developed for those with sensitive skin and hair and includes researched ingredients including Keratin, L-Cysteine, Silica and a studied vitamin complex," said Kathleen Valenton, board certified doctor and Lemme Medical Advisory Board Member.   

"I've been passionate about creating a natural, science-backed hair growth supplement since we launched Lemme. It took us over two years to perfect Lemme Grow, and I'm excited for consumers to see the transformative results," Lemme founder, Kourtney Kardashian Barker said.

Lemme Grow is now available to purchase exclusively on lemmelive.com. 

Barilla is launching Barilla Snowfall pasta, a limited-edition pasta shape with a wintery twist.

Within each box, three unique pasta shapes represent elements of the season: the traditional snowflake, poinsettia-inspired snowflakes and heart-inspired snowflakes.

Barilla Snowfall is available exclusively at Walmart while supplies last:

• Starting mid-November, Barilla Snowfall will be available online at Walmart.
• Late November through late December, the new pasta can be found in Walmart stores nationwide for an MSRP of $1.76.

Curie is debuting Body Wash Bars in three scents.

T‌he company noted that with a bit of water, these build up to a lush, frothy lather that washes away the grime of the day and leaves your skin feeling silky soft thanks to ingredients like shea butter, coconut oil and glycerin.

‌Here's the new lineup:

Exfoliating Coconut Nectar

This exfoliating bar is scattered with bits of coconut shell to gently buff away dead skin and debris, while shea butter and coconut oil deeply moisturize and reinforce the skin barrier. Curie’s signature Coconut Nectar scent transforms your shower into a seaside retreat with notes of Creamy coconut, lush apricot, and a hint of mint, the company said.

Hydrating Warm Vanilla

Almond and macadamia nut oils envelop your skin in rich moisture, while vitamin E delivers antioxidant protection and gradually evens out skin tone. Curie’s signature Warm Vanilla scent feels like a comforting hug with notes of Madagascar vanilla, a dash of creamy almond milk, and soft amber.

Detoxifying White Tea

This deep cleaning bar is made with bentonite clay and volcanic ash to clear out clogged pores. At the same time shea butter and coconut oil rebalance and nourish your skin. Curie’s signature White Tea scent enhances the spa day vibes with notes of calming white tea, bright citrus, and fresh florals.

The holiday season is quickly approaching, and Mingle Mocktails is rolling out a new variety pack ideal for those on the hunt for non-alcoholic beverages.

Mingle Mocktails is debuting its new Sparkler Pack, which includes its top-selling flavors. 

Flavors in the pack include Sparkling Raspberry Rosé, Blackberry Hibiscus Bellini and Blood Orange Elderflower Mimosa. 

Consumers will be able to find the variety pack available for purchase online, as well at retailers that carry the brand’s products, including Amazon, Whole Foods Market, Target, Costco, Kroger, CVS and Total Wine, among others. 

Revlon is teaming up with real-life design simulation game Redecor for its yearly Fire & Ice campaign.

Redecor will host a special Revlon series with five designs for users to complete in order to find out if they align more with fire or ice qualities. 

Depending on the result the user obtains, a limited item will be unlocked that matches either the fire or ice aesthetic. 

In addition, the companies are also collaborating on the Revlon x Redecor Eyeshadow Collection, which includes four exclusive shades—two fiery warm tones and two cool icy tones.