News Briefs

Poise is once again teaming up with actress and brand ambassador Katherine Heigl for a new initiative ahead of Mother’s Day. 

The brand is rolling out a line of limited-edition Mother’s Day cards that are not only designed to celebrate mothers, but also spark conversations about bladder leaks—a common experience of postpartum, perimenopause and menopause. 

“Mother’s Day is all about love and appreciation and we saw a moment to bring some levity to the unexpected aspects of motherhood," said Katie Moran, president of adult and feminine care, North America at Kimberly-Clark, and mother of four. "This includes the often unspoken changes to a woman's health after becoming a mother, like bladder leaks, which show just how strong moms truly are.”

The cards will be available through May 7 on Poise’s website, in a pack of four that will come with a trial pack of two Drop Daily Poise liners. 

Hally Hair is adding a sweet fragrance designed to be used on the hair. 

The brand's new product is Lady H, an alcohol-free hair perfume designed to give strands an extra boost of shine. 

Formulated with Aquafine, the fragrance contains top notes of black cherry, almond and Turkish rose. The middle features jasmine, tonka bean and vanilla. Lastly, the dry scents include cedar, white moss, patchouli and resin. 

Retailing for $39, Hally Hair’s new Lady H scent is available nationwide at Ulta Beauty. 

Oreo is debuting its first limited-edition flavor—chocolate-covered pretzel. 

The cookies contain a chocolate-flavored crème sandwiched between pretzel-flavored cookies and topped with salt. 

Consumers will be able to shop Oreo’s limited-edition chocolate covered pretzel cookies beginning May 5 while supplies last. 

Clutch Glue’s fashion glue is now available to a wider range of shoppers thanks to a retail distribution with CVS. 

The brand recently shared that its products can now be found at more than 2,800 of the retailer’s stores, following a 2024 debut in 194 locations. 

Now prominently featured in the hair and accessories aisle, the product can last up to 15 to 20 uses and is vegan, hypoallergenic and cruelty-free, per the brand. 

“I created Clutch to be there for every wardrobe ‘oh no’ moment,” said Annabel Hay, founder and CEO. “To be expanding with CVS—where consumers can literally grab it in a pinch—is a huge milestone, and a testament to the real need we’re solving.”

Packaged in 100% recycled packaging, the glue is designed for both men and women, and also is sweat-resistant and water-soluble for fabrics that include silk, denim, lace, mesh, knits and activewear, among others, the company noted. 

Body care brand Salt & Stone is bringing its ever-popular Neroli & Basil fragrance to a new format—body wash. 

Available in a gel-to-foam formula that contains antioxidant-rich ingredients and botanicals, the body wash aids in cleansing the skin. 

Neroli & Basil contains top notes of neroli and Italian bergamot. The heart features basil, tuberose and French lavender. Lastly, the base has cypress, eucalyptus and shiso leaf notes. 

Retailing for $36, Salt & Stone’s latest body wash in Neroli & Basil is available online at Sephora.com and on its website. 

Secret is looking to elevate shower routines with a new line of products. 

The brand recently launched its Whole Body Deodorizing Body Wash, a pH balanced range of products that are designed to meet the specific needs of women and target six causes of odor—bacteria, sweat, urine, menses, discharge and residue, per the brand. 

Created for intimate skin, the line also offers 24-hour deodorizing protection and is available in three scents including light and fresh, notes of fresh lilac and waterlily, and notes of peach and vanilla blossom. 

Consumers can find Secret’s new Whole Body Deodorizing Body Wash line available for purchase in the feminine care aisle at Walmart and Target, as well as on Amazon.