News Briefs

Dossier is rolling out its perfume products to a wider range of consumers. 

The perfume house announced its entry into select CVS Pharmacy stores with eight of its scents. 

Fragrances consumers will be able to shop at the retailer include Ambery Saffron, Fruity Almond, Aromatic Star Anise, Ambery Vanilla, Woody Sandalwood, Floral Lavender, Aromatic Pineapple and Powdery Tobacco. 

“We’re thrilled to enter select CVS Pharmacy stores nationwide,” says Sergio Tache, CEO and founder of Dossier. “While we have been wildly successful selling our perfumes online, our customers have been asking for more physical locations where they can experience Dossier. Now our customers can find our best sellers at CVS Pharmacy stores, while new customers can discover Dossier as they shop for their favorite beauty products.” 

The full line will be available in stores by August 1. 

Wheaties is releasing a limited-edition cereal box created through a partnership with Marvel Studios’ latest film, “Thunderbolts.”

“For more than a century, Wheaties has celebrated greatness across sports, culture and entertainment. Teaming up with Marvel Studios for ‘Thunderbolts’ allows us to embrace a new kind of champion—one that defies expectations,” said KC Glaser, senior brand experience manager at General Mills. “This limited-edition release is designed for both Super Hero fans and cereal lovers alike, offering a unique way to celebrate the arrival of Marvel Studios’ most unconventional team.”

The collectible cereal box features the film’s ensemble cast of antiheroes, as well as the “Thunderbolts” logo reimagined through a Wheaties lens, the brand shared. 

The limited-edition Wheaties box will be sold exclusively online while supplies last. 

Poise is once again teaming up with actress and brand ambassador Katherine Heigl for a new initiative ahead of Mother’s Day. 

The brand is rolling out a line of limited-edition Mother’s Day cards that are not only designed to celebrate mothers, but also spark conversations about bladder leaks—a common experience of postpartum, perimenopause and menopause. 

“Mother’s Day is all about love and appreciation and we saw a moment to bring some levity to the unexpected aspects of motherhood," said Katie Moran, president of adult and feminine care, North America at Kimberly-Clark, and mother of four. "This includes the often unspoken changes to a woman's health after becoming a mother, like bladder leaks, which show just how strong moms truly are.”

The cards will be available through May 7 on Poise’s website, in a pack of four that will come with a trial pack of two Drop Daily Poise liners. 

Hally Hair is adding a sweet fragrance designed to be used on the hair. 

The brand's new product is Lady H, an alcohol-free hair perfume designed to give strands an extra boost of shine. 

Formulated with Aquafine, the fragrance contains top notes of black cherry, almond and Turkish rose. The middle features jasmine, tonka bean and vanilla. Lastly, the dry scents include cedar, white moss, patchouli and resin. 

Retailing for $39, Hally Hair’s new Lady H scent is available nationwide at Ulta Beauty. 

Oreo is debuting its first limited-edition flavor—chocolate-covered pretzel. 

The cookies contain a chocolate-flavored crème sandwiched between pretzel-flavored cookies and topped with salt. 

Consumers will be able to shop Oreo’s limited-edition chocolate covered pretzel cookies beginning May 5 while supplies last. 

Clutch Glue’s fashion glue is now available to a wider range of shoppers thanks to a retail distribution with CVS. 

The brand recently shared that its products can now be found at more than 2,800 of the retailer’s stores, following a 2024 debut in 194 locations. 

Now prominently featured in the hair and accessories aisle, the product can last up to 15 to 20 uses and is vegan, hypoallergenic and cruelty-free, per the brand. 

“I created Clutch to be there for every wardrobe ‘oh no’ moment,” said Annabel Hay, founder and CEO. “To be expanding with CVS—where consumers can literally grab it in a pinch—is a huge milestone, and a testament to the real need we’re solving.”

Packaged in 100% recycled packaging, the glue is designed for both men and women, and also is sweat-resistant and water-soluble for fabrics that include silk, denim, lace, mesh, knits and activewear, among others, the company noted.