News Briefs

Warner weather is quickly approaching, and to help protect skin from the sun, Bliss is rolling out a new addition to its Block SPF portfolio. 

New from the brand is the Block Star Clarifying SPF 30, which is a lightweight and 100% mineral sunscreen designed to deliver broad-spectrum UVA/UVB protection that calms and clarifies the skin. 

Formulated with salicylic acid, cica and witch hazel, the product aims to help control excess oil and keep the pores clear with a shine-free finish that can be blended easily into the skin with no white cast, per the brand. 

Retailing for $25, consumers can find Bliss’ new Block Star Clarifying SPF 30 available for purchase online via Amazon and the Bliss website. 

HRG will be moderating the panel, “Changing Channels: Home Health, Diabetes, and the New Patient Journey,” at the ECRM Home Health Care Education and EPPS Program in Jacksonville, Fla., May 5 – 8, 2025. The educational session is on Tuesday, May 6 and will include a discussion moderated by Dave Wendland, vice president strategic relations and member of the owner group at HRG. Panelists include:

• John Hickman, H-E-B
• Ritu Jani, Drive Medical
• Charles Miller, Persuadable Research
• Kamal Haddad, Health Mobius
• Kyle Kline and Joanna Moy, A&D Medical

The session will include a summary of recent consumer research conducted by Persuadable Research and HRG exploring emerging trends in home health care and diabetes management, through the lens of evolving consumer behavior. The panelists will examine how technology, patient preferences and access to care are reshaping go-to-market models, including innovations in remote monitoring, personalized care and digital engagement. Attendees will walk away with insights into how healthcare providers and stakeholders can adapt to meet the needs of today’s increasingly proactive and tech-savvy patients.

Dossier is rolling out its perfume products to a wider range of consumers. 

The perfume house announced its entry into select CVS Pharmacy stores with eight of its scents. 

Fragrances consumers will be able to shop at the retailer include Ambery Saffron, Fruity Almond, Aromatic Star Anise, Ambery Vanilla, Woody Sandalwood, Floral Lavender, Aromatic Pineapple and Powdery Tobacco. 

“We’re thrilled to enter select CVS Pharmacy stores nationwide,” says Sergio Tache, CEO and founder of Dossier. “While we have been wildly successful selling our perfumes online, our customers have been asking for more physical locations where they can experience Dossier. Now our customers can find our best sellers at CVS Pharmacy stores, while new customers can discover Dossier as they shop for their favorite beauty products.” 

The full line will be available in stores by August 1. 

Wheaties is releasing a limited-edition cereal box created through a partnership with Marvel Studios’ latest film, “Thunderbolts.”

“For more than a century, Wheaties has celebrated greatness across sports, culture and entertainment. Teaming up with Marvel Studios for ‘Thunderbolts’ allows us to embrace a new kind of champion—one that defies expectations,” said KC Glaser, senior brand experience manager at General Mills. “This limited-edition release is designed for both Super Hero fans and cereal lovers alike, offering a unique way to celebrate the arrival of Marvel Studios’ most unconventional team.”

The collectible cereal box features the film’s ensemble cast of antiheroes, as well as the “Thunderbolts” logo reimagined through a Wheaties lens, the brand shared. 

The limited-edition Wheaties box will be sold exclusively online while supplies last. 

Poise is once again teaming up with actress and brand ambassador Katherine Heigl for a new initiative ahead of Mother’s Day. 

The brand is rolling out a line of limited-edition Mother’s Day cards that are not only designed to celebrate mothers, but also spark conversations about bladder leaks—a common experience of postpartum, perimenopause and menopause. 

“Mother’s Day is all about love and appreciation and we saw a moment to bring some levity to the unexpected aspects of motherhood," said Katie Moran, president of adult and feminine care, North America at Kimberly-Clark, and mother of four. "This includes the often unspoken changes to a woman's health after becoming a mother, like bladder leaks, which show just how strong moms truly are.”

The cards will be available through May 7 on Poise’s website, in a pack of four that will come with a trial pack of two Drop Daily Poise liners. 

Hally Hair is adding a sweet fragrance designed to be used on the hair. 

The brand's new product is Lady H, an alcohol-free hair perfume designed to give strands an extra boost of shine. 

Formulated with Aquafine, the fragrance contains top notes of black cherry, almond and Turkish rose. The middle features jasmine, tonka bean and vanilla. Lastly, the dry scents include cedar, white moss, patchouli and resin. 

Retailing for $39, Hally Hair’s new Lady H scent is available nationwide at Ulta Beauty.