News Briefs

SmartyPants Vitamins is rolling out its brand-new line of family friendly probiotics on Amazon starting mid-May. These powerful, multi-strain supplements are expertly formulated to support a balanced microbiome and a stronger immune system – helping families stay healthy from the inside out, the company said.

The company's new products include:

SmartyPants Probiotic & Prebiotic ($30.99)

Provides 6 billion live probiotics per serving to support gut and digestive health. It uses two well-researched strains of probiotics, LactoSpore and DE111, that are naturally found in the environment and shown to help maintain a healthy gut, SmaryPants said.

SmartyPants Kids 2 Billion CFU Probiotic ($19.49)

A tasty gummy that helps support children’s digestive and immune health with 2 billion live probiotics in every serving. The probiotics are designed to survive the stomach and reach the gut where they can do their job – no fridge needed, SmartyPants said. 

SmartyPants 3 Billion CFU Probiotic Gummies ($19.49) 

Packed with 3 billion live probiotics per gummy, this multi-strain supplement helps support a healthy gut, digestion and immune system. With a delicious strawberry flavor, it’s a simple and enjoyable way to get your daily probiotics, SmartyPants noted.

HRG will be moderating the panel, “Changing Channels: Home Health, Diabetes, and the New Patient Journey,” at the ECRM Home Health Care Education and EPPS Program in Jacksonville, Fla., May 5 – 8, 2025. The educational session is on Tuesday, May 6 and will include a discussion moderated by Dave Wendland, vice president strategic relations and member of the owner group at HRG. Panelists include:

• John Hickman, H-E-B
• Ritu Jani, Drive Medical
• Charles Miller, Persuadable Research
• Kamal Haddad, Health Mobius
• Kyle Kline and Joanna Moy, A&D Medical

The session will include a summary of recent consumer research conducted by Persuadable Research and HRG exploring emerging trends in home health care and diabetes management, through the lens of evolving consumer behavior. The panelists will examine how technology, patient preferences and access to care are reshaping go-to-market models, including innovations in remote monitoring, personalized care and digital engagement. Attendees will walk away with insights into how healthcare providers and stakeholders can adapt to meet the needs of today’s increasingly proactive and tech-savvy patients.

Dermalogica has introduced Magnetic[+] Afterglow Cleanser, a solution for dehydrated and environmentally vulnerable skin. 

Designed to serve as a moisture-bonding cleansing serum, the product is powered by the brand’s Cellular HydraBond Technology and features hyaluronic acid that acts like a magnet to help skin retain hydration, per the brand. 

Also infused with phyto mucin, lotus root extract and 10% glycerin, the cleanser works by attracting moisture to aid in the efficacy of follow-up products in a skin care regimen. 

Magnetic[+] Afterglow Cleanser also contains murumuru butter and oat to lift away impurities while also nourishing the skin’s surface, as well as enhancing moisture retention and boosting the overall radiance of the skin barrier, the company noted. 

Available in a 5.1-oz. size for $49 and 10-oz. size for $79, Dermalogica’s new Magnetic[+] Afterglow Cleanser is available for purchase online. 

Olly has launched two new products formulated specifically for women. 

The latest from the brand are Period Hero and Balanced Perimeno, which are formulated to tackle PMS symptoms and help those entering perimenopause.

Period Hero is formulated with chasteberry, vitamin B6 and calcium to help with such PMS symptoms as bloating, mood swings and breast tenderness, and comes in a cran raspberry flavor. 

On the other hand, Balanced Perimeno contains fenugreek extract and chromium to help support hormonal balance, mood and metabolism, per the brand. 

Consumers can find Olly’s new Period Hero and Balanced Perimeno available for purchase online. 

Warner weather is quickly approaching, and to help protect skin from the sun, Bliss is rolling out a new addition to its Block SPF portfolio. 

New from the brand is the Block Star Clarifying SPF 30, which is a lightweight and 100% mineral sunscreen designed to deliver broad-spectrum UVA/UVB protection that calms and clarifies the skin. 

Formulated with salicylic acid, cica and witch hazel, the product aims to help control excess oil and keep the pores clear with a shine-free finish that can be blended easily into the skin with no white cast, per the brand. 

Retailing for $25, consumers can find Bliss’ new Block Star Clarifying SPF 30 available for purchase online via Amazon and the Bliss website. 

Seven Sundays is introducing Oat Granola, a new line made with upcycled oat protein, crisp sorghum flakes and naturally sweetened with dates and maple syrup.

Delivering a crunch from whole food ingredients, the oat granola is small-batch baked with coconut oil and a touch of sea salt. It contains less sugar and more protein, per the brand. 

This granola is protein-rich, planet-friendly and designed to meet demand for clean-label, low-sugar options in breakfast and snacking, the company said.

Flavors include:

• Good Day – Peanut butter, chocolate, and banana bliss
• Bright Side – A joyful burst of strawberries, blueberries and raspberries

The new product is available online and at Thrive Market for an SRP of $8.99.