News Briefs

Revlon is adding some shimmer to the eyes. 

The brand's new Glimmer Liquid Shadow is a weightless one-step liquid eyeshadow designed to deliver bold and high-impact color, as well as shine for 24 hours. 

Available in eight glitter, metallic and satin finishes, the product contains a water-based formula with Color Lock Technology that combats oil, sweat and tears, and also locks in color without fallout or messiness, per the brand. 

Retailing for $8.98 per shade, Revlon’s new Glimmer Liquid Shadow is available for purchase on Amazon and rolling out to various retailers. 

New from Pixi is the On-the-Glow Base, a tinted balm that helps smooth the skin. 

A sheer foundation, the product moisturizes, blurs imperfections, brightens complexions and comes in 18 shades. 

Formulated with a blend of ceramide NP and superfood berries, the product contains antioxidants to aid in boosting radiance on the skin, as well as fruit oils to smoothen and condition. 

Retailing for $20, Pixi’s new On-the-Glow Base Foundation is available for purchase online at Target. 

Murad is tackling the first signs of acne and helping rebalance the skin’s microbiome with a new launch—Biome-Balancing Clear & Prevent Acne Treatment Serum. 

The serum is formulated with a blend of ingredients that include salicylic acid with novel biome, a balancing technology that aids in encouraging a healthier and more balanced microbiome. It's naturally more resistant to recurring breakouts, the brand shared. 

Other notable ingredients include glutamic acid to help produce GABA, a protective amino acid for healthier and smoother skin; and mandelic acid to aid in smoothing and evening out the complexion. 

Ideal for those with balanced, oily and combination skin, the serum is formulated without alcohol, animal-derived ingredients, formaldehyde, gluten, mineral oil, oxybenzone, parabens, petrolatum, phthalates, SLS/SLES, sulfates and synthetic colors, the brand noted. 

Retailing for $45, Murad’s new Biome-Balancing Clear & Prevent Acne Treatment Serum is available for purchase on its website, as well as online and in-store at Sephora, Ulta.com and Amazon. 

VMI Sports, a supplier of performance-oriented supplements, is now available in select GNC franchise locations across the country. 

Approved by GNC corporate for sale within its franchise system, VMI is beginning its national retail rollout this month, with initial shipments already delivered to leading franchise groups including The Miller Group (Pa.) and The Dalton Group (N.C).

The rollout features key products such as KXR Stacked Pre Workout, as well as their new Pump N’Flow Glycerol Liquid. Additionally, VMI’s newest PEZ collaboration items will be soon to follow. Additional franchise locations are expected to begin carrying VMI products throughout the summer.

“We’re excited to introduce VMI to the GNC franchise community and expand access to our products through one of the most recognized retail platforms in sports nutrition,” said Tom Reilly, president of VMI Sports.

Summer is right around the corner and Olay Body and Secret Deodorant are channeling one of the most popular scents of the season—strawberry—in two limited-edition products. 

The first new launch is the Olay Intensely Hydrating Body Wash in strawberry fizz scent. The body wash is infused with niacinamide, pro-glycerin lipids and a hyaluronic acid serum complex. The product aims to nourish dry skin for a sun-kissed glow, the companies said.

The product is available for purchase exclusively on Amazon and retails for $9.94.

The second launch is the Secret Clinical Antiperspirant Deodorant, also in the strawberry fizz scent. The product aims to deliver 72 hours of sweat protection against heat, stress and activity, and also contains pro-hyaluronic acid.

The antiperspirant deodorant features an invisible solid application and does not leave any white marks, the companies said. It retails for $8.99 exclusively on Amazon. 

Keebler is teaming up with Warner Bros. Discovery Global Consumer Products to celebrate the launch of the newest “Superman” film. 

Together, the two companies partnered to create and launch the Limited-Edition Keebler Superman Fudge Stripe cookies. 

The strong berry fudge stripe cookies are drizzled with stripes of mixed-berry fudge and feature four unique designs that reflect the iconic superhero, including the Superman S-Shield. 

"We know our Fudge Stripes cookies help create special moments for families—from after-school snacks to weekend movie nights. That's why we're introducing this new summer flavor, giving families and Superman fans of every generation another delicious way to connect and create sweet memories," said Kim Thomas, senior brand manager, Ferrero Cookies. "Our partnership with Warner Bros. Discovery allows us to make movie experiences more meaningful and draw a new generation of fans into the iconic franchises of Keebler and Superman."

Consumers can find the new Limited-Edition Keebler Superman Fudge Stripe cookies available for purchase at retailers nationwide for an STP of $4.80.