News Briefs

Beekeeper's Naturals is launching Kid’s Prebiotic Fiber Pops, a pop that helps kids poop. 

The launch builds on the success of of their Kid’s Throat Soothing Lollipops, which saw a 750% YoY sales increase from Q1 2024 to Q1 2025, signaling a strong appetite among parents for trusted, kid-friendly wellness products.

Since expanding into retail in 2021, the brand has experienced growth and is now available in over 18,000 retail locations, including Whole Foods, Target, Walmart, CVS and Walgreens. The company claimed its Propolis Throat Spray sells every 15 seconds and ranks as the No. 1 item in the cold & flu category at Amazon, Target and Whole Foods.

Product Launch Details:

• 95% of kids don’t get enough fiber, while most kids aren’t wild about prune juice, they love lollipops—which is why the company launched the first kid’s fiber pops on the market
• 3g of prebiotic fiber to nurture digestive health (and 2g of sugar)
• 1 lollipop = 1 cup of prune juice
• Doctor-formulated to promote healthy digestion—no processed sugar substitutes and no artificial dyes or flavors
• SRP: $9.99 - 15 Count
• Key Ingredients: Propolis + Chicory Root Fiber
• Where to purchase: beekeepersnaturals.com, Whole Foods Market, Amazon

To support the launch, Beekeeper’s Naturals is rolling out a campaign that includes:

• Branded pop-up trucks in LA
• Movie theatre takeover partnership with Cinespia in LA
• A seeding kit titled “Lollipops That Help Them Poop” going to 100+ celebrities and parenting influencers
• Paid influencer campaigns
• A grassroots gifting program for loyal customers tied to kid-centric community events 

Milani is adding an extra plump to the lips with its latest launch. 

The beauty brand recently rolled out its new Keep It Full Plumping Lip Liner, which is formulated with antioxidants, as well as cocoa and mango butters. 

Containing 1% Maxi-LipTM for long-term plumping results, it also features spicy chili fruit extract and ginger root oil for plumping effects without the tingle, per the brand. 

Available in six shades, the liner can be sharpened and offers up to eight hours of wear. 

Retailing for $10.99 each, Milani Cosmetics’ new Keep It Full Plumping Lip Liner is available for purchase online.

Post is unveiling Oreo Puffs cereal cups, which the company says has the same great taste but now packaged in an individual 1-oz. cup that can be taken on the go. 

Oreo Puffs cereal cups are portable and perfect for tossing in your bag, lunchbox or beach tote. It’s convenient for families and other busy lifestyles, the company noted.

Oreo Puffs' recognizable flavors include a delicious combination of crunchy, chocolatey cereal puffs and marshmallows. They can be enjoyed from anywhere. 

The cereal cups are available at select mass and grocery retailers, including Walmart and Target. 

They are are priced at $1.65 per cereal cup.

The look of ice pop-stained lips is easier to achieve more than ever. 

Popsicle is entering the beauty space with the limited launch of its Pouts line, which consists of lip oils inspired by the nostalgic summer treat. 

Available in three shades—OMG Orange, Cheeky Cherry and Groovy Grape—the lip oils deliver a wash of color that is sheer, glossy and reminiscent of Popsicle-stained lips. 

"At Popsicle, we've always been about imaginative play and celebrating the little moments that bring us together," said Bentley King, U.S. head of ice cream marketing operations at Unilever. "With Popsicle Pouts, we're now giving that same playful spirit a fun, wearable form. It's a way to relive those carefree summer memories and add a pop of color to everyday moments—because joy and nostalgia don't have an age limit." 

Retailing for $5.64 per box, Popsicle Pouts will be available for a limited time online. 

Milani Cosmetics has introduced a sensitive skin fine facial mist that is powered by hypochlorous acid. 

The new Clean Start Prep Step Facial Mist features an electrolyte-infused formula that aims to reduce the appearance of redness, improve the skin’s texture and promote healthier-looking skin, per the brand. 

Suitable for the face and body, the mist’s formula is vegan and cruelty-free and retails for $12.99 on Milani Cosmetics’ website and at Ulta Beauty. 

After removing all 17 sitting members of the Centers for Disease Control and Prevention's Advisory Committee on Immunization Practices two days ago, Health Secretary Robert F. Kennedy Jr. has revealed eight people he has selected to join the ACIP, per an NPR report.

On Wednesday, Kennedy listed the names and short bios of the new advisers who will join the ACIP, at its upcoming meeting in late June.

The new members are Dr. Joseph R. Hibbeln, Martin Kulldorff, Retsef Levi, Dr. Robert Malone, Dr. Cody Meissner, Dr. Michael A. Ross, Dr. James Pagano and Vicky Pebsworth, the report said.

Following the selection of the new members of the ACIP, Bobby Mukkamala, president of the American Medical Association issued the following statement: “The AMA is deeply concerned to learn that new members have already been selected for the Advisory Committee on Immunization Practices (ACIP) without transparency and proper vetting to ensure they have the expertise necessary to make vaccine recommendations to protect the health of Americans. We urge the Administration to reconsider the removal of the 17 ACIP members who have deep expertise in vaccines so physicians can continue to have confidence in ACIP’s recommendations, which have for decades helped them make recommendations to patients about vaccination. We will closely monitor the developments of ACIP and encourage the Administration to recommit to maintaining vaccine access for all Americans.”