News Briefs

Kiss is rolling out a new limited-edition collection inspired by the TV series, “The Summer I Turned Pretty.” 

Consisting of ready-to-wear nail and lashes, the collection aims to capture the dreamy romance, nostalgic beauty and carefree confidence of summer, the brand shared. 

"This collaboration is a love letter to summer and self-expression," said Kristin Giarrusso, global marketing director at Kiss Products. "We designed each piece of the collection to reflect the carefree confidence and romantic nostalgia of The Summer I Turned Pretty. This collection lets fans express themselves with effortless style, wherever their summer takes them."

Products part of the collection include the Sunlit Days, Bittersweetly and Waves Whisper imPress no glue nails, as well as the Demi Wispy, Demi Edgy, Demi Natural and Demi bold false lashes. 

Consumers can purchase the collection online. 

Milani is adding an extra plump to the lips with its latest launch. 

The beauty brand recently rolled out its new Keep It Full Plumping Lip Liner, which is formulated with antioxidants, as well as cocoa and mango butters. 

Containing 1% Maxi-LipTM for long-term plumping results, it also features spicy chili fruit extract and ginger root oil for plumping effects without the tingle, per the brand. 

Available in six shades, the liner can be sharpened and offers up to eight hours of wear. 

Retailing for $10.99 each, Milani Cosmetics’ new Keep It Full Plumping Lip Liner is available for purchase online.

Post is unveiling Oreo Puffs cereal cups, which the company says has the same great taste but now packaged in an individual 1-oz. cup that can be taken on the go. 

Oreo Puffs cereal cups are portable and perfect for tossing in your bag, lunchbox or beach tote. It’s convenient for families and other busy lifestyles, the company noted.

Oreo Puffs' recognizable flavors include a delicious combination of crunchy, chocolatey cereal puffs and marshmallows. They can be enjoyed from anywhere. 

The cereal cups are available at select mass and grocery retailers, including Walmart and Target. 

They are are priced at $1.65 per cereal cup.

The look of ice pop-stained lips is easier to achieve more than ever. 

Popsicle is entering the beauty space with the limited launch of its Pouts line, which consists of lip oils inspired by the nostalgic summer treat. 

Available in three shades—OMG Orange, Cheeky Cherry and Groovy Grape—the lip oils deliver a wash of color that is sheer, glossy and reminiscent of Popsicle-stained lips. 

"At Popsicle, we've always been about imaginative play and celebrating the little moments that bring us together," said Bentley King, U.S. head of ice cream marketing operations at Unilever. "With Popsicle Pouts, we're now giving that same playful spirit a fun, wearable form. It's a way to relive those carefree summer memories and add a pop of color to everyday moments—because joy and nostalgia don't have an age limit." 

Retailing for $5.64 per box, Popsicle Pouts will be available for a limited time online. 

Beekeeper's Naturals is launching Kid’s Prebiotic Fiber Pops, a pop that helps kids poop. 

The launch builds on the success of of their Kid’s Throat Soothing Lollipops, which saw a 750% YoY sales increase from Q1 2024 to Q1 2025, signaling a strong appetite among parents for trusted, kid-friendly wellness products.

Since expanding into retail in 2021, the brand has experienced growth and is now available in over 18,000 retail locations, including Whole Foods, Target, Walmart, CVS and Walgreens. The company claimed its Propolis Throat Spray sells every 15 seconds and ranks as the No. 1 item in the cold & flu category at Amazon, Target and Whole Foods.

Product Launch Details:

• 95% of kids don’t get enough fiber, while most kids aren’t wild about prune juice, they love lollipops—which is why the company launched the first kid’s fiber pops on the market
• 3g of prebiotic fiber to nurture digestive health (and 2g of sugar)
• 1 lollipop = 1 cup of prune juice
• Doctor-formulated to promote healthy digestion—no processed sugar substitutes and no artificial dyes or flavors
• SRP: $9.99 - 15 Count
• Key Ingredients: Propolis + Chicory Root Fiber
• Where to purchase: beekeepersnaturals.com, Whole Foods Market, Amazon

To support the launch, Beekeeper’s Naturals is rolling out a campaign that includes:

• Branded pop-up trucks in LA
• Movie theatre takeover partnership with Cinespia in LA
• A seeding kit titled “Lollipops That Help Them Poop” going to 100+ celebrities and parenting influencers
• Paid influencer campaigns
• A grassroots gifting program for loyal customers tied to kid-centric community events 

Milani Cosmetics has introduced a sensitive skin fine facial mist that is powered by hypochlorous acid. 

The new Clean Start Prep Step Facial Mist features an electrolyte-infused formula that aims to reduce the appearance of redness, improve the skin’s texture and promote healthier-looking skin, per the brand. 

Suitable for the face and body, the mist’s formula is vegan and cruelty-free and retails for $12.99 on Milani Cosmetics’ website and at Ulta Beauty.