Skip to main content

News Briefs

  • 6/30/2025

    CoverGirl intros Clean Fresh Jelly Water Tint

    covergirl clean fresh jelly water tint

    There’s a new lip and cheek tint hitting shelves from CoverGirl.

    The beauty company recently announced the roll out of its new Clean Fresh Jelly Water Tint, a hydrating tint that offers a soft focus of color. 

    The product features a lightweight jelly texture and is infused with water gel technology. The products come in six transfer-proof shades—Raspberry Drops, Cherry Burst, Watermelon Splash, Jelly Nude, Mulberry Melts and Berry Wiggle. 

    The tints contain a black cherry and raspberry scent, a doe-foot applicator, are vegan and are formulated without parabens, talc and mineral oil. 

    Retailing for $10.99 each, CoverGirl’s new Clean Fresh Jelly Water Tint is available for purchase exclusively at Ulta Beauty. 

  • 6/29/2025

    Kiss launches nail, lash collection inspired by ‘The Summer I Turned Pretty’

    kiss x the summer i turned pretty

    Kiss is rolling out a new limited-edition collection inspired by the TV series, “The Summer I Turned Pretty.” 

    Consisting of ready-to-wear nail and lashes, the collection aims to capture the dreamy romance, nostalgic beauty and carefree confidence of summer, the brand shared. 

    "This collaboration is a love letter to summer and self-expression," said Kristin Giarrusso, global marketing director at Kiss Products. "We designed each piece of the collection to reflect the carefree confidence and romantic nostalgia of The Summer I Turned Pretty. This collection lets fans express themselves with effortless style, wherever their summer takes them."

    Products part of the collection include the Sunlit Days, Bittersweetly and Waves Whisper imPress no glue nails, as well as the Demi Wispy, Demi Edgy, Demi Natural and Demi bold false lashes. 

    Consumers can purchase the collection online. 

  • 6/30/2025

    Love Wellness makes CVS debut

    love wellness

    Women’s wellness brand Love Wellness is broadening its retail footprint. 

    Six of its most popular products are now available for purchase at more than 5,800 CVS Pharmacy locations nationwide, as well as online at CVS.com. 

    ”Our goal has always been to make effective, accessible wellness solutions for women,” says Lo Bosworth, founder of Love Wellness. “Being on shelves at CVS means we can meet women right where they already shop for their everyday health needs.”

    Products include Good Girl Probiotics, Bye Bye Bloat, Intimate Skin Support, The Killer, pH Balanced Cleanser and Comfy Cream.

  • 6/26/2025

    Milani Cosmetics intros Keep It Full Plumping Lip Liner

    milani cosmetics Keep It Full Plumping Lip Liner

    Milani is adding an extra plump to the lips with its latest launch. 

    The beauty brand recently rolled out its new Keep It Full Plumping Lip Liner, which is formulated with antioxidants, as well as cocoa and mango butters. 

    Containing 1% Maxi-LipTM for long-term plumping results, it also features spicy chili fruit extract and ginger root oil for plumping effects without the tingle, per the brand. 

    Available in six shades, the liner can be sharpened and offers up to eight hours of wear. 

    Retailing for $10.99 each, Milani Cosmetics’ new Keep It Full Plumping Lip Liner is available for purchase online.

  • 6/26/2025

    Post introduces Oreo Puffs cereal cups for on-the-go cookie lovers

    oreo puffs

    Post is unveiling Oreo Puffs cereal cups, which the company says has the same great taste but now packaged in an individual 1-oz. cup that can be taken on the go. 

    Oreo Puffs cereal cups are portable and perfect for tossing in your bag, lunchbox or beach tote. It’s convenient for families and other busy lifestyles, the company noted.

    Oreo Puffs' recognizable flavors include a delicious combination of crunchy, chocolatey cereal puffs and marshmallows. They can be enjoyed from anywhere. 

    The cereal cups are available at select mass and grocery retailers, including Walmart and Target. 

    They are are priced at $1.65 per cereal cup.

  • 6/20/2025

    Popsicle unveils Pouts lip oils

    popsicle pouts

    The look of ice pop-stained lips is easier to achieve more than ever. 

    Popsicle is entering the beauty space with the limited launch of its Pouts line, which consists of lip oils inspired by the nostalgic summer treat. 

    Available in three shades—OMG Orange, Cheeky Cherry and Groovy Grape—the lip oils deliver a wash of color that is sheer, glossy and reminiscent of Popsicle-stained lips. 

    "At Popsicle, we've always been about imaginative play and celebrating the little moments that bring us together," said Bentley King, U.S. head of ice cream marketing operations at Unilever. "With Popsicle Pouts, we're now giving that same playful spirit a fun, wearable form. It's a way to relive those carefree summer memories and add a pop of color to everyday moments—because joy and nostalgia don't have an age limit." 

    Retailing for $5.64 per box, Popsicle Pouts will be available for a limited time online. 

  • Show MoreShow More
X
This ad will auto-close in 10 seconds