News Briefs
- 7/2/2025
Publix Pharmacy to offer TheracosBio's diabetes medication
TheracosBio shared that Brenzavvy (bexagliflozin), an oral sodium-glucose cotransporter 2 inhibitor for the treatment of Type 2 diabetes, is available to customers at Publix pharmacies.
Used along with diet and exercise, Brenzavvy helps improve blood sugar in adults with Type 2 diabetes.
“TheracosBio is committed to increasing access to effective, low-cost medications,” said Brian Connelly, president and CEO of TheracosBio.
Connelly added, “We are excited to work with Publix to provide their customers a cost-effective option to manage type 2 diabetes by offering Brenzavvy at an affordable price.”
For individuals operating on a fixed budget, it may prove difficult to afford diabetes medication. Brenzavvy offers a significant cost advantage for cash-paying customers, with a one-month supply priced at 90% less than other comparable SGLT2 inhibitors, TheracosBio said.
- 7/2/2025
NYX Professional Makeup intros Beauty Bestie 2.0 try-on experience via Snapchat
NYX Professional Makeup is refreshing an AR-powered makeup try-on experience available on Snapchat.
Beauty Bestie 2.0 is designed to combine AI and pro-makeup artistry to support the brand’s most recent launch—Smushy Soft Matte Tinted Lip Balm.
The try-on experience works by analyzing the user’s skin tone, hair color and eye color to offer personalized makeup looks matched to each customer's unique season, as well as offer color testing.
Consumers can access the Beauty Bestie 2.0 lens exclusively on Snapchat.
- 6/29/2025
Kiss launches nail, lash collection inspired by ‘The Summer I Turned Pretty’
Kiss is rolling out a new limited-edition collection inspired by the TV series, “The Summer I Turned Pretty.”
Consisting of ready-to-wear nail and lashes, the collection aims to capture the dreamy romance, nostalgic beauty and carefree confidence of summer, the brand shared.
"This collaboration is a love letter to summer and self-expression," said Kristin Giarrusso, global marketing director at Kiss Products. "We designed each piece of the collection to reflect the carefree confidence and romantic nostalgia of The Summer I Turned Pretty. This collection lets fans express themselves with effortless style, wherever their summer takes them."
Products part of the collection include the Sunlit Days, Bittersweetly and Waves Whisper imPress no glue nails, as well as the Demi Wispy, Demi Edgy, Demi Natural and Demi bold false lashes.
Consumers can purchase the collection online.
- 6/30/2025
CoverGirl intros Clean Fresh Jelly Water Tint
There’s a new lip and cheek tint hitting shelves from CoverGirl.
The beauty company recently announced the roll out of its new Clean Fresh Jelly Water Tint, a hydrating tint that offers a soft focus of color.
The product features a lightweight jelly texture and is infused with water gel technology. The products come in six transfer-proof shades—Raspberry Drops, Cherry Burst, Watermelon Splash, Jelly Nude, Mulberry Melts and Berry Wiggle.
The tints contain a black cherry and raspberry scent, a doe-foot applicator, are vegan and are formulated without parabens, talc and mineral oil.
Retailing for $10.99 each, CoverGirl’s new Clean Fresh Jelly Water Tint is available for purchase exclusively at Ulta Beauty.
- 6/30/2025
Love Wellness makes CVS debut
Women’s wellness brand Love Wellness is broadening its retail footprint.
Six of its most popular products are now available for purchase at more than 5,800 CVS Pharmacy locations nationwide, as well as online at CVS.com.
”Our goal has always been to make effective, accessible wellness solutions for women,” says Lo Bosworth, founder of Love Wellness. “Being on shelves at CVS means we can meet women right where they already shop for their everyday health needs.”
Products include Good Girl Probiotics, Bye Bye Bloat, Intimate Skin Support, The Killer, pH Balanced Cleanser and Comfy Cream.
- 6/26/2025
Milani Cosmetics intros Keep It Full Plumping Lip Liner
Milani is adding an extra plump to the lips with its latest launch.
The beauty brand recently rolled out its new Keep It Full Plumping Lip Liner, which is formulated with antioxidants, as well as cocoa and mango butters.
Containing 1% Maxi-LipTM for long-term plumping results, it also features spicy chili fruit extract and ginger root oil for plumping effects without the tingle, per the brand.
Available in six shades, the liner can be sharpened and offers up to eight hours of wear.
Retailing for $10.99 each, Milani Cosmetics’ new Keep It Full Plumping Lip Liner is available for purchase online.