News Briefs


Alembic receives FDA nod for generic Abreva

Stamp saying approved

Patients with cold sore/fever blisters on their face or lips will soon have a new generic treatment. 

Alembic Pharmaceuticals’ subsidiary Aleor Dermaceuticals has received the Food and Drug Administration clearance for its generic Docosanol cream.

The product is the generic of GlaxoSmithKline Consumer Healthcare’s Abreva cream 10% (OTC).

Docosanol cream 10% (OTC) has a market value of roughly $60 million for the 12 months ending December 2021, according to IQVIA.


One Brands rolls out rocky road-inspired protein bar

one brands rocky road

One Brands has a brand-new limited-edition protein bar variety that was inspired by a classic ice cream flavor.

The Boulder, Colo.-based company’s new rocky road-flavored bars contain a chocolatey center filled with almonds and marshmallow-flavored bits surrounded by a decadent icing-like coating, according to the brand.

“Summer and ice cream go hand in hand, and One is making it easy to enjoy the delicious flavor of rocky road in a convenient bar that includes 20 g of protein and only 1 g of sugar,” said Eric Clawson, One general manager. “One Brands is known for flavor innovation, and our proprietary blends not only capture the best flavors from cinnamon roll to chocolate brownie, but our soft, not chalky, bar texture is the reason to believe you can really have your sweets and protein too.”

Available for a limited time, One Brands’ rocky road bar can be found online at and, as well as in stores at The Vitamin Shoppe and Circle K among others.


Xiromed intros progesterone i​​​​​​​njection


Xiromed, the New Jersey-based generic division of Insud Pharmaceuticals — a global pharmaceutical group headquartered in Madrid, Spain — is offering progesterone injection 500 mg/10 ml (50 mg/ml) in a multiple-dose vial.

The medication is the generic of progesterone injection, which is used to restore normal menstrual periods (amenorrhea) or treat abnormal bleeding due to low hormone levels.

Progesterone injection 50 mg/ml and its generics had a market value of $20.4 million for the 12-month period ending February 2022, according to IQVIA.   

“This is Xiromed’s second U.S. product launch from our dedicated hormonal injectable facility, Laboratorios Farmalan, located in Leon, Spain,” said Donna Genova, senior vice president of sales and commercial operations. “Xiromed continues to execute on our strategy to bring a robust portfolio of hormonal injectable products to the U.S. market.”


Kellogg’s Frosted Flakes celebrates ‘Obi-Wan Kenobi’ premiere with limited-edition cereal

frosted flakes obi wan kenobi cereal

Just weeks before the premiere of the “Obi-Wan Kenobi” series on Disney+, Kellogg’s Frosted Flakes joined forces with Lucasfilm on the launch of a new limited-edition cereal.

The new Kellogg’s Frosted Flakes Obi-Wan Kenobi cereal reflects the series’ dark and light side with a combination of the brand’s chocolate and classic flavors.

“For decades, ‘Star Wars’ has united fans across generations for movie nights, and we look forward to doing the same at the breakfast table with the release of our new Kellogg’s Frosted Flakes Obi-Wan Kenobi cereal,” said Sadie Garcia, director of brand marketing at Kellogg All Family Cereal.

In addition, the packaging even features Tony the Tiger sporting his best Obi-Wan Kenobi and Darth Vader attire in honor of the upcoming series, which premieres on May 27 on the streaming platform.

Kellogg’s Frosted Flakes Obi-Wan Kenobi cereal will be available at retailers nationwide beginning in July at the suggested retail price of $4.29 for a 10.7-oz. box and $5.29 for a 17.1-oz. box.


Supernus obtains FDA nod for new indication of Qelbree

Binder with FDA Approved

Supernus Pharmaceuticals, a biopharmaceutical company focused on developing and commercializing products for the treatment of central nervous system diseases, has received the Food and Drug Administration’s blessing for an expanded indication of Qelbree (viloxazine extended-release capsules) for the treatment of attention deficit hyperactivity disorder in adult patients aged 18 years old and older.

Qelbree is now approved for the treatment of ADHD in children, starting at age 6 years old, adolescents and adults.

“Until today, nonstimulant ADHD options for adults have been very limited,” said Greg Mattingly, founding partner of St. Charles Psychiatric Associates in St. Louis. “This approval is positive news and offers a new novel option for the millions of American adults who are trying to find the right treatment to manage their ADHD symptoms.”

Approximately 16 million children, adolescents and adults have ADHD in the United States. While many children with ADHD outgrow it, up to 90% of those diagnosed with ADHD in childhood continue to have ADHD as adults, the company noted.

“As a leader in the field of CNS, we are fully committed to better understanding how to treat complex diseases such as ADHD,” said Jack Khattar, president and CEO of Supernus Pharmaceuticals.

“Today’s approval marks a major advancement in the treatment of ADHD and is an important milestone just one year after the approval of Qelbree to treat pediatric patients,” Khattar said. We are proud to bring a new novel nonstimulant option for adults into the market after two decades.”


Sally Hansen throws it back to the ’90s with ‘Friends’ collection

sally hansen friends collection

Sally Hansen is pivoting back to the ’90s with a collection of nail polishes inspired by the classic TV series “Friends.”

The beauty brand is rolling out 10 new shades of its Miracle Gel line that were influenced by iconic moments on the show.

Featuring a chip-resistant and long-lasting formula that can keep a fresh manicure for up to eight days, the “Friends” collection is designed to help consumers channel their inner Rachel, Monica, Phoebe, Ross, Joey and Chandler, the company said.

The collection features the following hues: Oh. My. Coffee, Central Pink, A Moo Point, Lavendoor, Yellow Taxi, Stick To The Routine, The One With The Teal, How You Bluein’?, Pivot and He’s Her Lobster.

Retailing for $9.99 each, Sally Hansen’s “Friends” collection is available at mass market, drug store, food and e-commerce retailers nationwide.