News Briefs


Lenny & Larry’s packs protein, probiotics in The Complete Kickstart Bar

Lenny & Larry’s Complete Kickstart Bar

Lenny & Larry’s wants to help consumers get a jump-start on their morning nutrition with a breakfast bar that’s packed with protein and probiotics.

Complete Kickstart Bar, a soft and chewy breakfast bar, contains 8 g of plant-based protein, probiotics for immune support and 14 g of whole grains. In addition, the vegan and kosher bar is Non-GMO Project Verified and made without the use of high fructose corn syrup, artificial sweeteners or sugar alcohols, the company said.

“We’re thrilled to present a new breakfast option for consumers based on the market’s demand for plant-based protein and immunity support,” said Lenny & Larry’s CEO Jolie Weber. “Lenny & Larry’s continues to be an innovative brand that creates new products based on unmet consumer needs. Receiving feedback from our consumers is crucial to our business and part of our brand’s commitment to research and development, setting us apart from others in the category.”

The bar is available in four flavors — blueberry lemon, apple cinnamon, banana chocolate chip and cranberry white chocolate-flavored chip. Consumers can find the apple cinnamon and blueberry lemon flavors on the company’s website in a four-count box that retails for $5.49. Kroger will also carry the two flavors beginning June 12.


Glenmark obtains FDA approval for generic Zytiga

generic tablets teaser

The Food and Drug Administration has granted Glenmark permission for abiraterone acetate tablets in a dosage strength of 500 mg.

The medication is the generic of Janssen Biotech’s Zytiga.

It is used along with prednisone and is indicated to treat men with prostate cancer that has spread to other parts of the body.

Zytiga had a market value of roughly $260.2 million for the 12-month period ending March 2022, according to IQVIA.


Dove takes sustainable turn with Care by Plants Deodorant

dove care by plants teaser

Dove is introducing a new line of personal care products that are made with 99% natural origin ingredients and 100% natural origin fragrances from essential oils.

The new Care by Plants Deodorant range is the brand’s first ever natural-origin, plant-based deodorant, which features a distinct formula that harnesses the power of plants combined with its care expertise, the company said.

Made with formulas that use the same testing methodologies as the rest of Dove products, the new line of deodorants also works to hydrate and restore the skin’s moisture for renewed radiance and softness, according to Dove.

Available in eucalyptus, lemongrass, sandalwood and tea tree fragrances, the vegan line, which is free of parabens and aluminum, retails for $9.99 each.


Hot Pockets simplifies lunch prep with Deliwich

hot pockets deliwich

Hot Pockets is taking the work out of lunch prep with its first-ever sandwich that does not require a microwave.

Deliwich, which features full slices of deli meat and real cheese, is wrapped in a soft roll that can be taken on the go frozen, the company said.

The convenient thaw-and-eat sandwiches are available in cheddar and ham, turkey and Colby, cheese melt, and pepperoni and mozzarella varieties.

“New Hot Pockets Deliwich is a high-quality sandwich with a little more ‘chill’ and major convenience for busy parents and their kids,“ said Andy Godish, brand marketing manager of the Hot Pockets brand. “Deliwich offers an easy, great-tasting lunchbox option that stays fresher longer and is always ready to enjoy by the time lunch rolls around.”

Each box of Hot Pockets Deliwich contains four individually wrapped sandwiches that retail for $7.49 at select retailers nationwide.


Hyland’s Naturals’ new brand identity reflects focus on VMS category

hyland's naturals new group teaser

Hyland’s Naturals has rebranded its look with a new campaign, identity, logo, website and media launch set to reflect its growing consumer health products portfolio and strategy focused on the vitamins, minerals and supplements category.

As part of this refresh, the company announced that it will launch more than 20 new natural wellness products in the coming year that address the growing demand for natural and effective health products.

“While our business has transformed and grown dramatically over the past several years, it became clear that our customer needs were changing and we have not evolved at the same pace; we needed to accelerate our innovation platform to meet their needs," said CEO Will Righeimer.

The new logo reflects the company’s new modern outlook, which focuses on natural wellness and family-friendly, as well as its clean approach to all products. With its new brand colors, Hyland’s Naturals focused on clean and crispy hues, specifically with the clean white backgrounds to the rich blue and green, the company said.

“The rebranding of Hyland’s Naturals reflects a change both inside the company and out, with a strategy focused on innovation and expanding our consumer health category leadership while building upon our rich history and significant brand awareness,” Righeimer said.


Swiss Miss, Cinnamon Toast Crunch add a touch of sweetness to hot drink mixes

Swiss Miss Cinnamon Toast Crunch Cinnamilk

Fans of the cinnamon-flavored milk found at the bottom of cereal bowls will be reaching for a new hot drink mix from Swiss Miss and Cinnamon Toast Crunch.

The new Swiss Miss Cinnamon Toast Crunch Cinnamilk is a hot drink mix that contains Cinnamon Toast Crunch Cinnadust, marshmallows and a creamy Swiss Miss base, the Chicago-based company said.

“We love creating sweet, warm moments of indulgence,” said Audrey Ingersoll, vice president/general manager of sweet snacks at Conagra Brands. “Our new Swiss Miss Cinnamon Toast Crunch Cinnamilk hot drink mix is another delicious way for Swiss Miss to deliver happiness in a mug.”

To prepare a serving of the drink mix, consumers simply need to combine hot water with the mix and then stir in the second envelope containing the Cinnadust and marshmallows.

“We know the Cinnamilk left at the bottom of a cereal bowl is one of our fans’ favorite parts about the product,” said Astrid Perez Martin, senior brand manager for Cinnamon Toast Crunch at General Mills. “This is why we're delighted to partner with Swiss Miss to create a delicious new beverage that gives our fans a unique way to experience the unmistakable Cinnadust-flavored milk during new parts of their day.”

Each box of Swiss Miss Cinnamon Toast Crunch Cinnamilk, which includes six pairs of drink mix, will be available at e-commerce outlets, grocery stores and mass retailers for the suggested retail price of $2.99.