News Briefs


CitrusAd names regional CEO of Asia Pacific, Japan

rob odd headshot

CitrusAd has appointed Rob Odd as its first regional CEO – Asia Pacific and Japan.

Odd’s move to CitrusAd marks a jump from an extensive agency career into retail media. Over the last 20 years Odd has held executive leadership positions for various agencies — most recently within the WPP network.

“CitrusAd’s growth in Asia Pacific and Japan has doubled in 2022, and with a strong pipeline from across the region, this is an important step in ensuring we respond to the needs of our growing retailer and advertiser network,” said Adam Skinner, chief operating officer at CitrusAd.

The company said that the appointment of this strategic role reflects CitrusAd’s focus on ensuring each region (Americas, APJ and EMEA) is set up for success to drive hyper-focused growth and customer retention, and has everything they need to continue to service their retailers and advertisers — “such attention to our partners’ needs has been at the core of CitrusAd’s success.”

“Retail media has already seen significant growth, but I believe we are still only scratching the surface of its potential. The CitrusAd platform and offering is best in class and the talented team behind it made this an opportunity just too good to refuse. I’m excited to join the team and help drive this next phase of growth,” Odd said.

Odd will be responsible for the CitrusAd business across six countries in the Asia Pacific region – Australia, New Zealand, India, Japan, Singapore and South Korea – as well as the company’s strategic partnerships in Thailand, Indonesia, Cambodia, Myanmar, Hong Kong, Taiwan, Laos, Vietnam, Malaysia and Philippines. He will be tasked with focusing on team growth, customer success, strategic partnerships, client retention and new business development in the region.

“Rob’s diverse strengths and experience will provide a wealth of value as retailers commence new endeavors across on-site, off-site and in-store retail media in the APJ region. He has a passion for bringing together technology, media and data to drive results. Rob believes in taking a hands-on, consultative and collaborative approach to team growth, clients and sales.” said Skinner.


Unilever’s The Ice Cream Shop available nationwide via Instacart

unilever the ice cream shop

The Ice Cream Shop, which was created by Unilever to help consumers curb their ice cream cravings, is now available nationwide.

Through a partnership with Instacart, the virtual restaurant’s delivery service is now expanded beyond select major metropolitan areas, the company said.

Consumers from across the nation can now browse a selection of  Unilever brands such as Ben & Jerry’s, Breyers, Good Humor, Klondike, Magnum ice cream, Popsicle and Talenti.

An option to browse such categories as best sellers, classics, chocolate and vanilla, chunks and swirls, gluten-free, peanut-free and frozen novelties also is available, the company said.

The Ice Cream Shop is available on Instacart from coast to coast.


Fergon Iron Restore expands retail distribution

fergon iron restore

Fergon Iron Restore’s iron supplements are now available to a wider range of consumers.

The Edison, N.J.-based company shared that its supplement, which offers 27 mg of iron per serving, is now available at Rite Aid and H-E-B.

“Since 2020, we have together with DSE been able to deploy thousands of bottles of Fergon Iron to those who would otherwise not have access to it,” said Gordon Robertson, president of Operation Blessing. “We’re excited for the opportunity to help even more people with each purchase of Fergon at Rite Aid and H-E-B, further supporting at-risk populations around the world.”

Available in an orange-flavored tablet that does not leave behind a metallic aftertaste, it is gentle enough to take on an empty stomach, the company said.

“It has been an incredible experience to work with Rite Aid and H-E-B to get Fergon Iron Restore on shelves, making it more accessible for people suffering from the effects of iron-deficiency," said Michele Muhammad, chief marketing officer of DSE Healthcare Solutions. “We’re committed to helping people get the essentials they need to lead full lives and we’re thankful for our partners to help us further that goal.”

Fergon Iron Restore is vegan, gluten-free, dairy-free and kosher, the company said.


TheraBreath’s Dazzling Mint Whitening Rise is gentle on teeth

TheraBreath Dazzling Mint Whitening Rinse

TheraBreath is debuting a new whitening rinse that is not only gentle on teeth but tough on unsightly stains.

New from the brand is the Dazzling Mint Whitening Rinse, which the company attacks discoloration with solubilizers that loosen stains. It contains a natural enzyme that works with saliva to dissolve stains and has an oxidizer to whiten teeth, the company said.

In addition, the rinse also forms a protective barrier that helps to resist and defend against common sources of stains such as coffee, tea and wine.

Retailing for $10.95, TheraBreath’s Dazzling Mint Whitening Rinse is available for purchase online and at major retailers nationwide.


RxBar’s seasonal flavors make a comeback

rxbar seasonal teaser

RxBar is kicking off fall a little early by releasing three of its popular seasonal flavors for a limited time.

The Chicago-based company shared that its pumpkin spice, pecan and gingerbread flavors, which were inspired by decadent delights and smells, contain egg whites for 12 g of protein, dates to bind and nuts for texture.

“The back half of the year, especially the last few months, can be filled with a variety of B.S. that our fans have to manage,” said Carly Smith, senior associate brand manager for RxBar. “These bars are anything but basic, and we hope each nostalgic flavor helps eliminate any added stress or drama the season might bring along.”

Priced at $2.79 per bar, $9.99 per 4-pack and $25.99 for a 12-pack, RxBar’s pumpkin spice flavor is now available for purchase online and at select retail stores nationwide. The gingerbread and pecan bars will be available for purchase beginning Sept. 20.


Rafa receives FDA OK for Midazolam autoinjector

autoinjector teaser

Rafa has obtained the Food and Drug Administration’s clearance for its 10 mg midazolam auto-injector for the treatment of status epilepticus in adults.

The Midazolam 10 mg auto-injector is indicated for the treatment of status epilepticus, or prolonged seizures, in adults. As such, this new auto-injector can be used to treat seizures resulting from nerve agent exposure. According to the U.S. JPEO-CBRND, the auto-injector will replace the currently fielded convulsant antidote for the nerve agent diazepam autoinjector.

Rafa’s innovation resides in the use of an auto-injector to be administered intramuscularly to the thigh (can be administered through clothes as well), in a manner that does not require an intravenous line. This is a significant advantage in a field setting during an emergency when fast treatment reduces the likelihood of permanent damage that could result from a continuous seizure, the company said. 

We are proud of the FDA approval for this lifesaving product, said Amir Levin, CEO of Rafa. It is made in Israel and is meaningful news to the world of medical emergency solutions, thus strengthening Rafa’s key role in providing reliable products to armies, governments and first responders worldwide.

The product is made at Rafa’s manufacturing site in Jerusalem and is already sold under EUA in other territories. 

The usability of the auto-injector has a significant medical advantage in its immediate treatment effect, as well as in reducing long-term damage,” said Roy Shay, head of emergency solutions at Rafa. Clinical studies confirmed the correlation between early treatment of status epilepticus and a reduced risk of an ongoing and irreversible neurological damage. This product could assist in saving many lives around the globe.