News Briefs


Medicines360 obtains FDA nod for extended duration of use of Liletta

Binder with FDA Approved

Medicines360 has received the Food and Drug Administration’s blessing to extend the duration of use of Liletta (levonorgestrel-releasing intrauterine system) 52 mg to prevent pregnancy for up to eight years.

With this FDA approval, Liletta has one of the longest approved durations of use for a hormonal intrauterine device in the United States. 

"As a nonprofit, mission-driven pharmaceutical organization, we are committed to closing critical gaps in women's health care and ensuring that women have access to the medicines and devices they need to live their best and fullest lives," said Tina Raine-Bennett, CEO of Medicines360. "We are proud to study our products in robust clinical trials, like ACCESS IUS, so we can provide quality birth control that works for a broad range of women. The extended duration of use for Liletta continues to provide that women can access a reliable, long-term birth control option that offers greater flexibility and expands choice in their reproductive health decisions."

"Now more than ever, patients need access to safe, long-acting and reversible contraceptive options," said Courtney Schreiber, professor and chief of family planning, department of obstetrics and gynecology at Penn Medicine. "Liletta is the only hormonal IUD approved for 8 years with a single continuous study for the full duration, providing data for patients and clinicians on the outcomes (high efficacy, low rates of adverse events) with long-term continuous use. This approval gives healthcare providers the ability to continue offering women a safe and effective option of pregnancy prevention for a long period of time."

Medicines360 received initial approval of Liletta in February 2015. Since then, Medicines360 has continued to invest in the product, which has led to continued optimization of the single-handed inserter and now, the extended duration of use for up to eight years.


Premier Protein adds holiday twist to health shakes

premier protein mint chocolate high protein shakes

Premier Protein is helping consumers stay on track with their health goals while also savoring the flavors of the holiday season with its new limited launch.

The winter mint chocolate high protein shakes, which include 30 g of protein, 160 calories and 1 g of sugar per serving, contain chocolate and mint flavors.

Also featuring 24 vitamins and minerals including antioxidants, vitamins C and E to support the immune system, the shakes come in 11.5-oz. individual bottles and 12-count multipacks, the company said.

Consumers can find Premier Protein’s limited winter mint chocolate high protein shakes at major retailers including Sam’s Club and Costco.


Mielle Organics expands Rosemary Mint collection

Mielle Organics Rosemary Mint Strengthening Conditioner

Mielle Organics is expanding its Rosemary Mint product collection with the launch of its new strengthening conditioner.

Designed to complement its previously launched strengthening shampoo, the product looks to provide users with strength and moisture to aid in improving the overall condition of the hair and scalp, as well as support longer and healthier hair, the company said.

"At Mielle, we take great pride in producing top quality, innovative and effective haircare products, and we are so thrilled to now have the No. 1 best-selling product for textured hair," said Monique Rodriguez, founder and CEO of Mielle Organics. "Our Rosemary Mint Scalp & Hair Strengthening Oil has amassed an incredible fan following since it was introduced in 2018, and we are excited to extend this collection with the launch of the new Rosemary Mint Strengthening Conditioner."

Infused with biotin, the conditioner is designed to deliver shine, and soften and detangle tresses, the company said.

Made without parabens, sulfates, mineral oil, DEA or animal testing, Mielle Organics’ Rosemary Mint Strengthening Conditioner retails for $9.99.


Sprite brings back holiday beverages

Sprite winter spiced cranberry

The holiday season is right around the corner and Sprite is helping consumers get into the spirit by bringing back two holiday-inspired beverages — winter spiced cranberry and winter spiced cranberry zero sugar.

To celebrate the relaunch of the beverages, the brand is working with UNWRP on custom holiday greeting cards inspired by the bold flavors of the returning soft drinks, the company said.

Sprite winter spiced cranberry has 120 calories and 32 g of sugar per 12-oz. serving, while the winter spiced cranberry zero sugar offering contains 0 calories and 0 g of sugar per 12-oz. serving, the company said.


Little Bites’ apple cinnamon muffins sweeten up fall

Little Bites apple cinnamon muffins

Little Bites is bringing all the fun flavors of fall to its latest limited-edition snack — apple cinnamon muffins.

Available through March, the muffins are made with real apple, cinnamon and no high fructose corn syrup or trans-fat, the company said.  

“For more than 20 years, we’ve continued to release flavor innovations that make snacking just as fun as it is delicious. That’s why we’re excited to reintroduce Little Bites apple cinnamon muffins this fall!” said Moira Flood, senior brand manager for Little Bites Snacks. “As the perfect addition to all of your favorite festivities this season, our limited-edition apple cinnamon muffins are guaranteed to help families make memories on-the-go.”

Packaged in pre-portioned pouches that clock in at 200 calories per serving, consumers can find Little Bites’ apple cinnamon muffins available for purchase at most retailers nationwide.


Haribo’s Berry Clouds look to the sky

haribo berry clouds

Haribo has a brand-new triple-layered gummy with a soft and sweet chew.

Berry Clouds, which come in cloud shapes that highlight their soft and fluffy texture, are available in a mixed assortment that includes blueberry, wildberry and strawberry flavors.

“We know that gummi fans are looking for texture and flavor excitement, so we created an unexpected treat that delivered on both,” said Rick LaBerge, chief commercial officer at Haribo of America. “The result is an innovative, whimsical take on gummi shapes that are sure to spark joy for Haribo fans of all ages, especially on National Candy Day.”

Consumers can find Haribo’s Berry Clouds available for purchase in small, medium and large peg bags at major retailers across the nation.