Hershey is welcoming plant-based sweets to its portfolio with the launch of not one but two new products in its Hershey’s and Reese’s lines.
Made with dairy alternatives, Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt, and Reese’s Plant Based Peanut Butter Cups are portion-controlled sweets that do not contain added sugar or sugar, and are high in protein, the company said.
“We are excited to introduce these delicious, plant-based options,” says Teal Liu, brand manager of Better For You, The Hershey Company. “Our purpose is to create more moments of goodness for consumers. Those moments are now more accessible for chocolate lovers looking for plant-based alternatives.”
Reese’s Plant Based Peanut Butter Cups will be available for purchase beginning in March and Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt bars will hit shelves in April.