News Briefs


Hostess’ Kazbars combine snack cakes, candy bars

hostess kazbars

Hostess Brands has launched a new snack cake meets candy bar treat.

Kazbars features a soft layer of chocolate cake, crème, candy crunch, caramel or smooth chocolate fudge. Each bar is covered in a rich chocolate-flavored coating and topped with a drizzle.

Available in chocolate caramel and triple chocolate flavors, Kazbars come in two sizes.

“We know that consumers are craving multitextured snacks – and the variety of creamy, crunchy and rich layers in our new Kazbars will make every snacking experience a more joy-filled one,” says Christopher Balach, general manager of Hostess Brands. “This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures. The snack has performed strongly with consumers throughout product-testing and we're excited to see that translate in the marketplace.”

Consumers can find Hostess’ new Kazbars in 10-oz. boxes that contain 8 individually wrapped mini bars and a 2.75-oz. size at grocery, mass retailers and convenience stores.


Nexxus’ Unbreakable Care shines a light on hair breakage

Nexxus Unbreakable Care line

There’s a new product collection from Nexxus that is spotlighting hair breakage by providing an elevated solution.

The Unbreakable Care line, which is free of sulfates and suitable for all textures and chemically treated hair, looks to address the underlying causes of hair loss due to breakage, the company said.

Made with a Proteinfusion blend that contains advanced regenerative keratin protein, the product range consists of three products — Anti-Break Shampoo, Thickening Conditioner and Root Lifting Thickening Spray.

Products part of Nexxus’ Unbreakable Care line retail for $15.99 each and can be found at


Joah Beauty refreshes Crystal Grow collection

joah beauty crystal glow collection

Joah Beauty is relaunching its Crystal Glow collection with a new look that includes updated and elevated packaging.

Composed of the Peptide Infused Foundation, Refreshing Luminizer Mist and Tinted Luminizer Stick, the products contain an efficacious level of 3% luminizing peptides each to help users achieve smoother and clearer skin, the company said.

“Anyone looking for a luminous look to highlight healthy skin can experience the benefits of real Korean Beauty with Joah Beauty’s Crystal Glow Collection,” says Joah Beauty’s brand director, Hae Jin Chang. “It’s important for us to have the most effective skincare ingredients in all of our products, so we work with the best labs in Seoul to offer innovative and affordable beauty products without sacrificing on quality. Achieving K-Beauty’s coveted glass skin look doesn’t have to come with a high price tag.”

Joah Beauty’s Crystal Glow collection is available for purchase online at joahbeauty.comAmazon and CVS, as well as in select CVS Pharmacy locations.


Ben & Jerry’s packs cinnamon, sugar in Churray for Churros!

Ben & Jerry's Churray for Churros!

There’s new ice cream from Ben & Jerry’s hitting shelves.

Packed with cinnamon and sugar flavors, the brand’s new Churray for Churros! flavor looks to deliver all the best components of a churro.

“It was years in the making and we’re excited to finally have churro in the lineup. Those flavors resonate with a lot of people and bring back so many memories, especially for us at Ben & Jerry’s,” said flavor guru Natalia Butler.  

Designed to be the purest form of the popular dessert, Churray for Churros! was made to be customized to each individual’s experience with indulegent toppings, the company said.

“We interpreted the crunchy, sugary exterior of the churro into a swirl and buttery cinnamon ice cream for this flavor, while the cake-like interior texture of a churro is incorporated as soft, indulgent pieces throughout,” said Butler. “We gave fans the base, but if you want to amp it up, you can have it your way with some chocolate or caramel drizzle.”

Consumers can find Churray for Churros! pints for a suggested retail price of $5.99 to $6.49.


Dermablend’s newest primer aims to leave skin looking refreshed

dermablend brilliant base

Dermablend is adding a new primer to its roster of beauty products.

New from the brand is Brilliant Base, an illuminating primer that works to brighten the skin, as well as leave it looking refreshed and moisturized for up to 24 hours.

Featuring an antioxidant blend of vitamins C and E, it also contains glycerin, shea butter, niacinamide and apricot kernel oil, the company said.

Being known as a pioneer in coverage and skincaring results, Dermablend is excited to introduce Brilliant Base to their product portfolio, as it not only provides skin-first, science-based results, but also creates an effective canvas for long-lasting coverage,” said Angela Ferguson, senior brand manager at Dermablend. “We are thrilled to exclusively launch the illuminating primer at Ulta and and are eager for our consumers to experience the smoother, brighter, and improved skin results first-hand.”

Dermablend’s Brilliant Base retails for $35 and can be found at Ulta Beauty stores and online.


GNC rolls out Total War Black Ops Extreme Pre-Workout

Redcon1 Total War Black Ops Extreme Pre-Workout

A new Redcon1 product is launching on GNC shelves.

Total War Black Ops Extreme Pre-Workout is an ultra-dosed product formulated to support extreme and high-intensity workouts.

“Sports nutrition is a growing category and one in which we continue to see brands like REDCON1 delivering innovative products that support extreme readiness,” said Kevin Maloberti, vice president of merchandising at GNC. “With the launch of Total War Black Ops in great flavors, we’re building out GNC’s innovative portfolio while also adding an exciting new element to customers' routines.”

The high stimulant pre-workout contains 10 g of nitric oxide enhacning ingredients and a thermogenic complex. In addition, it has 400 mg of caffeine, nootropics and calorie-burning accelerants, the company said.

Redcon1 is pumped to continue to grow our partnership with GNC. We know GNC consumers are always on the hunt for top-notch products that deliver strong results,” said Stefan Gatt, senior director of sales at Redcon1. “We know Redcon1 fans appreciate GNC's commitment to offering science-backed, high quality solutions and know they’ll love Total War Black Ops.”

Redcon1’s Total War Black Ops Extreme Pre-Workout is now available for purchase.