News Briefs


CoverGirl takes on spring with Clean Fresh Color Eyeshadow Quads

CoverGirl Clean Fresh Color Eyeshadow Quads

CoverGirl has its eyes set on springtime with its latest line of Clean Fresh Color Eyeshadow Quads.

The creamy pigments that feature bold shades, come in a range of matte, shimmer and metallic shades.

Made with a vegan and clean formula that does not contain talc, mineral oil, parabens or fragrance, the quads are infused with plant-based rice extract, the company said.

Available shades include shimmering beige, dreamy pink, cool berry, mellow mauve, spiced copper and golden toffee.

In addition, CoverGirl has also created Ulta Beauty exclusive shades — candlelit burgundy, midnight sky and classic smokey.

Retailing for $9.99 each, CoverGirl’s Clean Fresh Color Eyeshadow Quads are available at Ulta Beauty, Walmart and Amazon among other mass grocery and drug store retailers nationwide.


Stōk Cold Brew intros Espresso Blend

Stōk Cold Brew Espresso Blend

Stōk Cold Brew is catering to coffee lovers everywhere with its new Espresso Blend Cold Brew.

Made to bring together cold coffee and espresso, this new launch features hints of chocolate, brown sugar, caramel, dried fruit and nuts, the company said.

“At Stōk, every season is cold brew season. We’re thrilled to kick off the new year with the release of our darkest, boldest roast yet and settle the debate once and for all if it's ever too cold for cold brew. By the way, it's not,” said Brittney Polka, vice president of ready to drink beverages, and lead for Stōk Cold Brew at Danone North America. “Younger consumers not only love their coffee cold, but they also appreciate a good espresso. Stōk’s Espresso Blend Cold Brew answers what consumers are looking for in the category, and we’re excited to continue giving them new ways to enjoy the coffee house experience from the comfort of their homes.”

Brewed at low temperatures for 10 hours and containing Arabica-based blends and a higher ratio of beans to water than typical hot brews, Stōk Cold Brew’s new Espresso Blend is available in 48-oz. multi-serve bottes that retail for $5.99.


Sally Hansen’s Good.Kind.Pure line preps for picnic season

Sally Hansen Good.Kind.Pure Dessert Charcuterie collection

Winter may be in full swing but Sally Hansen is looking towards warmer temperatures on the horizon with the latest collection from its Good.Kind.Pure line.

The Dessert Charcuterie collection, which was inspired by charcuterie boards filled with berries and pastries, features a formula that provides users with up to 7 days of color and lasting shine.

Made with vegan, plant-based and 16-free ingredients, the line is available in five shades — blueberry tart, natural red, carrot cake, matcha love and sweet as sugar.

Featuring a unique premium bottle and white cap with a plant-based and 100% natural brush, it is made from such sustainable ingredients as bamboo and red marine algae, the company said.

Retailing at $9 per polish, Sally Hansen’s Good.Kind.Pure Dessert Charcuterie collection is available for purchase at mass market, drug store, food and e-commerce retailers.



Dr Pepper sweetens beverages with strawberries

Dr Pepper strawberries and cream

A new permanent flavor addition is coming to the Dr Pepper family — strawberries and cream.

Featuring the original 23 signature flavors of the brand, this new addition is swirled with layers of strawberry and contains a smooth and creamy finish, the company said.

“Our expert team of flavor scientists are constantly innovating to bring to life new varieties that will surprise and delight treat seekers and our existing dedicated fans,” senior vice president of Dr Pepper brand marketing, John Alvarado said. “Dr Pepper strawberries and cream is an exciting evolution for our brand’s flavor portfolio as it joins our permanent lineup alongside popular varieties such as Dr Pepper and cream soda and Dr Pepper zero sugar. We can't wait for people to try this delicious new treat!”

Dr Pepper strawberries and cream will be available in 12-oz. cans and 20-oz. bottles. In addition, there also will be a zero sugar option for the new flavor available in the same formats.


Gatorade rolls out 1st energy drink line

gatorade fast twitch

Gatorade has officially entered the energy drink space.

The company has launched Fast Twitch, a line of beverages that contain 200 mg of caffeine. It was developed in consultation with the NFL and sports performance experts.

Containing electrolytes, including 160 mg of sodium and 50 mg of potassium, Fast Twitch is formulated with vitamins B6 and B12 and does not contain sugar, artificial flavors, or colors.

Available in cool blue, glacier freeze, strawberry watermelon, strawberry lemonade, orange and tropical mango flavors, Fast Twitch is currently available for purchase in a 12-pack that retails for $23.99 or a single 12-oz. bottle for $2.79.


GNC adds new Jolly Rancher flavor to Beyond Raw Lit pre-workout line

Beyond Raw Lit Jolly Rancher Cherry

GNC is adding a new Jolly Rancher-inspired flavor to its line of Beyond Raw Lit pre-workout products.

“We’re excited to launch our fifth new flavor with GNC and Beyond Raw,” said Ernie Savo, senior director of global licensing at The Hershey Company. “GNC shoppers and Jolly Rancher enthusiasts share a key product expectation: absurdly bold flavor that trigger the nostalgia of their youth. Jolly Rancher Cherry delivers at GNC and is a great addition to the portfolio.”

Cherry is available in a pre-workout powder and on-the-go pre-workout beverage

“The launch of our Jolly Rancher cherry flavor is our newest collaboration with The Hershey Company,” said Kevin Maloberti, vice president of merchandising at GNC. “Time and again, we’ve seen science-backed formulas with mouth-watering flavors yield both results and connection with our consumers. Our commitment to industry leading flavor innovation, especially when it comes to our anchor brands like Beyond Raw, is a priority and we’re confident Beyond Raw LIT pre-workout in Jolly Rancher Cherry will offer intense energy, endurance, and focus necessary for big training routines.”

Currently, Beyond Raw Lit Jolly Rancher Cherry is available for purchase at GNC locations nationwide and online.