Pure Protein is debuting a brand new product line—Popped Crisps.
“Americans love to snack, whether at home or on the go,” Pure Protein brand director Alex Fishman said. “Popped Crisps are gluten-free, never fried, and guaranteed to deliver the tangy flavor and satisfying crunch we all crave, without the empty calories and saturated fat found in a regular bag of chips.”
Available in two flavors, hickory barbecue and sour cream and onion, each portion-controlled serving contains 12 g of protein, the company said.
“While sweeter snacks, shakes, and meal-replacement bars remain popular, we see an increasing demand for savory options in the active nutrition category. In fact, a recent consumer poll we conducted found that approximately half of consumers crave savory snacks over sweets. Pure Protein Popped Crisps are the first in a number of planned innovations we have in store for this growing category,” said Fishman.
Pure Protein’s Popped Crisps are currently available for purchase online.