News Briefs


Con-crēt makes its debut


Con-crēt patented Creatine HCl is a new product entering the sports nutrition category.

"It is more soluble and bioavailable than all other creatine derivatives. Due to Micro-Dosing, Con-crēt  provides all the benefits of creatine without the unpleasant side effects. Micro-Dosing is based on your body weight and workout intensity. Your body needs creatine to build muscle, energize your cells and strengthen your immune system. Con-crēt is stackable with any pre-workout supplement," the company said.

Ingredients include patented Creatine HCl; gluten free; no calories, carbs, sugar or artificial colors, flavors or sweetener.


Hershey’s Kisses’ Milklicious feature chocolate milk filling

Hershey Kisses Milklicious

Hershey’s Kisses is calling on chocolate lovers everywhere with its new product launch.

The Milklicious candies, which feature a creamy chocolate milk filling packed into the center of a Hershey’s Kiss, are wrapped in light-blue foils adorned with glasses of milk, the company said.

“Inspired by the special tastes of childhood, Hershey’sKisses Milklicious candies feature a rich and creamy chocolate milk filling that is guaranteed to add a bit of delight to any time of day, and unlock fond memories of drinking chocolate milk for the whole family,” said Katie DeCapria, brand manager at The Hershey Company. “We’re excited to bring Kisses brand fans the chance to enjoy a filled product variation year-round.”

Consumers can find Hershey Kisses’ Milklicious candies in 9-oz. shareable bags at retailers nationwide.


Hims & Hers launches Dandruff Detox shampoo

Hims Dandruff Detox shampoo

Hims & Hers is launching a new product as part of its Hims portfolio.

The company said the Dandruff Detox shampoo, formulated with doctors' assistance, fights dandruff and supports scalp health.

“Our Hims & Hers customers continue to demand more products that address hair health right at the source. Due to dandruff’s follicle-clogging impact and inflammation, dandruff and hair loss often go hand in hand—and with about half of people facing dandruff at some point in their life, we’re proud to serve customers with this addition to our portfolio,” said Dr. Pat Carroll, chief medical officer at Hims & Hers. “We set out to create an effective dandruff shampoo that helps to remove flakes, itch and scalp irritation. By incorporating avocado oil to strengthen hair strands and a refreshing evergreen mint scent that doesn’t have a medicated fragrance, people can proudly display Dandruff Detox in their shower.”

Featuring a combination of zinc pyrithione to fight flakes and itch; and argan oil to nourish the scalp, the shampoo is vegan, cruelty-free and free of parabens, phthalates, sulfates and dyes, the company said.

Hims Dandruff Detox shampoo is available for purchase online and at such retailers as CVS Pharmacy, Amazon and Revolve.


Maesa launches luxury-inspired fragrance line, Fine’ry

maesa Fine'ry

Maesa's new product launch channels all the fixings of luxury-inspired perfumes.

Fine’ry, available exclusively at Target, is inspired by perfume icons in the industry and features a diverse range of fragrances that offer unique scent experiences, the company said.

Curated by top perfumers, the products feature a formula that is clean, vegan, cruelty-free and free of parabens and phthalates.

“Fine fragrance should be an attainable luxury for everyone,” said Dana Steinfeld, senior vice president of marketing and product development. “We were inspired to democratize the category and open up the world of artisanal fragrances. In collaboration with renowned master perfumers, our team designed sophisticated signature scents that are elegant, minimal, and luxurious from the inside out for a fraction of the cost.”

Featured in the collection is a range of eau de parfums, body mists and a discovery set that retails in price from $14.99 to $27.99.


Pillsbury’s Soft Baked Cookies take on Cinnamon Toast Crunch, Lucky Charms flavors

Pillsbury Cinnamon Toast Crunch Soft Baked Cookies and Lucky Charms Soft Baked Cookies

Pillsbury’s Soft Baked Cookie line is taking on the flavors of two iconic kinds of cereal.

One of the flavors the brand has rolled out is Cinnamon Toast Crunch, which features a swirl of Cinnadust. The other new flavor is Lucky Charms, which contains baked-in Lucky Charms marshmallows. 

Made without high fructose corn syrup, Pillsbury’s new Cinnamon Toast Crunch Soft Baked Cookies and Lucky Charms Soft Baked Cookies are available nationwide for a suggested retail price of $4.09.


Pure Protein rolls out Popped Crisps snacking alternative

pure protein popped crisps

Pure Protein is debuting a brand new product line—Popped Crisps.

“Americans love to snack, whether at home or on the go,” Pure Protein brand director Alex Fishman said. “Popped Crisps are gluten-free, never fried, and guaranteed to deliver the tangy flavor and satisfying crunch we all crave, without the empty calories and saturated fat found in a regular bag of chips.” 

Available in two flavors, hickory barbecue and sour cream and onion, each portion-controlled serving contains 12 g of protein, the company said.

“While sweeter snacks, shakes, and meal-replacement bars remain popular, we see an increasing demand for savory options in the active nutrition category. In fact, a recent consumer poll we conducted found that approximately half of consumers crave savory snacks over sweets. Pure Protein Popped Crisps are the first in a number of planned innovations we have in store for this growing category,” said Fishman.

Pure Protein’s Popped Crisps are currently available for purchase online.