News Briefs


Mielle expands Pomegranate & Honey line with Air Dry Stylers

mielle Air Dry Stylers

Mielle is looking to enhance how consumers style their hair after washing without using any heat.

The company has added two products to its Pomegranate & Honey collection: the Air Dry Styling Lotion and Air Dry Styler Gel. 

The products are formulated to reduce drying time while maintaining moisture and shine and offer users flexible control and hold without the crunch, the company said.

The Air Dry Styling Lotion is designed to detangle and define as its softens type 4 hair for wash-and-go curls. The Air Dry Styler Gel is formulated to elongate, clump and set type 4 curls with flexible control and medium hold.

Retailing for $12.99 each, Mielle’s new Air Dry Styling Lotion and Air Dry Styler Gel are available for purchase online.


Enlightened rolls out Frozen Greek Yogurt Bars

Enlightened Frozen Greek Yogurt Bars

Enlightened is debuting a brand new product line—Frozen Greek Yogurt Bars.

Available in two flavors—caramel brownie and mint and cookies—the bars are made with Greek yogurt to deliver sweet and tangy flavors, the company said.

"Our customers have been asking us for years to deliver a Greek yogurt version of our ice cream bars," said Enlightened founder and CEO Michael Shoretz. "We worked hard to create a product that not only tastes great but also offers a healthier alternative to traditional ice cream bars."

The frozen bars contain 80 calories, 3 g of added sugar and 5 g of protein per serving. Enlightened’s Frozen Greek Yogurt Bars retail for $6.99 and can be found at Sprouts Farmers Market, Harris-Teeter, Shop Rite, Ingles and Smart & Final, among others.


CVS Health to close acquisition of Signify Health

cvs health teaser

CVS Health today announced it expects to complete its acquisition of Signify Health on or around March 29, 2023, subject to the satisfaction or waiver of the remaining customary closing conditions set forth in the merger agreement.

The companies entered into a definitive agreement in September 2022. Under the agreement, CVS Health announced it would acquire Signify Health for $30.50 per share in cash for a total transaction value of approximately $8 billion. Upon completion of the acquisition, Signify Health will continue to operate as a payor-agnostic business as part of CVS Health.

Signify Health is a leader in Health Risk Assessments, value-based care and provider enablement. With a network of more than 10,000 clinicians across all 50 states and a nationwide value-based provider network, combined with its proprietary analytics and technology platforms, Signify Health is improving patient engagement, patient outcomes and care coordination for stakeholders across the healthcare system, CVS Health said in September when the proposed deal was announced.

The company also said that Signify Health’s clinicians and providers could have an even greater impact by engaging with CVS Health’s unique collection of assets and connecting patients to care how and when they need it.

“Signify Health will play a critical role in advancing our healthcare services strategy and gives us a platform to accelerate our growth in value-based care,” said CVS Health President and CEO Karen Lynch. “This acquisition will enhance our connection to consumers in the home and enables providers to better address patient needs as we execute our vision to redefine the healthcare experience. In addition, this combination will strengthen our ability to expand and develop new product offerings in a multi-payer approach.”

Signify Health’s network of clinicians, physicians, nurse practitioners and physician assistants utilize home-based visits to identify a patient’s clinical and social needs and then connect them to appropriate follow-up care and community-based resources for the patient to have a more connected, effective care experience. 

Since acquiring Caravan Health in March 2022, Signify Health has expanded its focus on value-based care and population health. Today, Caravan is already a partner to over 170 providers participating in accountable care organizations serving Medicare beneficiaries, focusing on improving the health of underserved communities.


BodyTech launches Peeps-flavored Whey Protein Isolate

BodyTech x Peeps Whey Protein Isolate

With Easter just around the corner, BodyTech is bringing the flavors of the sweetened marshmallow treats to the health and wellness aisle. 

The brand has partnered with Peeps on a new limited-edition Whey Protein Isolate, which will be available through June at The Vitamin Shoppe. 

The product is available in marshmallow and chocolate marshmallow flavors and contains 25 g of protein, 1 g of fat and 1 g of sugar per serving, the company said.

Consumers can find BodyTech x Peeps Whey Protein Isolate in a 1.5-lb. size that retails for $39.99 and a 3-lb. size for $64.99.


Halo Top rolls out Frozen Yogurt Pops

Halo Tops Frozen Yogurt Pops

Halo Top is debuting its latest frozen innovation, which is made with Icelandic Skyr-style yogurt.

The Le Mars, Iowa-based company’s new Frozen Yogurt Pops are made with a blend of creamy yogurt, crunchy granola and real fruit. Additionally, the frozen desserts contain 110 calories per serving and 4 g of protein.

“Our fans know and love our ice creams and other frozen dessert options, but we wanted to give them a go-to snack for any time of day that brings all the indulgence of Halo Top plus a burst of protein and flavor,” said Pete Gargula, Halo Top brand manager. “An Icelandic Skyr style frozen yogurt pop was the perfect solution. It’s creamy, it's hearty and you can feel good about grabbing one at any time of day.”

Frozen Yogurt Pops will be available in two flavors: triple berry and strawberry. 

Consumers can find Halo Tops’ new Frozen Yogurt Pops available for purchase in the frozen aisle of grocery stores nationwide for a suggested retail price of $5.49.


Revlon combines makeup, skin care with Illuminance Skin-Caring Foundation

Revlon Illuminance Skin-Caring Foundation

The worlds of makeup and skin care have collided with Revlon’s newest foundation launch.

The Illuminance Skin-Caring Foundation comes in 28 buildable shades and contains plant-derived squalene, hyaluronic acid and glycerin to hydrate the skin. The ingredients are designed to boost moisture and work to reduce the appearance of fine lines and wrinkles, the brand said.

Designed to protect the skin from signs of aging, the foundation also looks to increase skin elasticity and texture over time and blends in smoothly for a natural and radiant finish that does not settle into fine lines or wrinkles. In addition, the foundation does not contain parabens, phthalates or synthetic fragrances.

Revlon’s Illuminance Skin-Caring Foundation is available for purchase at Walmart.