Cholula is expanding its portfolio beyond its Mexican hot sauces by introducing two new product launches—salsas and taco seasonings.
Made using many of the same ingredients as its hot sauce, each line of salsas and seasonings contains three varieties, including the classic original flavor.
“For three generations Cholula has served as the perfect staple to bring authentic, fresh Mexican flavor to any dish,” said Valda Coryat, North America vice president of marketing for McCormick. “We’re excited to expand beyond the sauce category and into the mainstream Mexican aisle to deliver that delicious flavor and balanced heat to passionate Cholula fans in new and exciting ways. Flavor runs in the Cholula family and our salsas and taco seasoning mixes are no exception to the motherload of mouthwatering taste we bring to each and every recipe.”
The salsa line includes Cholula Original Salsa, Salsa Verde and Smoky Chipotle. On the other hand, the taco seasoning line features Cholula Original Recipe Mix, Smoky Chipotle Recipe Mix and Chili Garlic Recipe Mix.
Created with such ingredients as Mexican chiles, herbs and spices, all six new products, consumers can find Cholula’s product availability via a store locator on the company’s website.