News Briefs


Ardell Beauty’s Naked collection adds trios, extensions for lash enhancements

ardell naked extensions teaser

Ardell Beauty’s Naked collection is launching two new styles of lashes to help consumers meet their lash enhancement needs.

Giving users complete customizability of their lashes, the new Naked Trios can be applied over or under natural lashes and can last up to three days.

On the other hand, the Naked Extensions cater to users who are on the hunt for feathery, soft lashes for use in-between getting fills or a fresh set and can last for up to two weeks, the brand noted.

Currently available online at Ulta Beauty, Walgreens, Target and the brand’s website, Ardell Beauty’s Naked Trios and Naked Extensions retail for $12 each.


Sabra adds garlic, harissa to Mediterranean-inspired dips

sabra dips teaser

Sabra’s portfolio of hummus and plant-based dips and spreads is expanding with the debut of two new offerings — roasted garlic and spicy harissa dips.

“We’re thrilled to launch another big flavor innovation in dips,” said Sabra’s global chief research, development and sustainability officer, Olu Diyaolu. “Sabra’s Mediterranean Garlic Dips were crafted from a place of food passion and a determination to delight dip lovers with outstanding taste, vibrant herbs, spices and a creamy, satisfying texture. The roasted garlic and harissa dips deliver such a rich and bold flavor, that they instantly jazz up everything from chips and veggies to salads and fish dishes. If you’ve been eating the same white dip your entire life and are ready for something new, we think you'll savor the flavor of the Mediterranean and retire the rest."

Inspired by traditional recipes that contain herbs and spices, the newly launched roasted garlic variety features slightly sweet flavors, while the harissa has red chiles with coriander and caraway notes, the company said.

Consumers can find Sabra’s new dips, which are gluten-free, kosher and non-GMO, in the deli section of retailers.


Banza broadens portfolio with debut of protein waffles

banza protein waffles

Banza is expanding its current roster of chickpea-based comfort foods by debuting a new category launch — protein waffles.

Available in three varieties — homestyle, blueberry and chocolate chip — the waffles are made with chickpeas and feature a fluffy and crispy texture, the company said.

“We’re thrilled to introduce our first breakfast product: Banza Waffles," said Brian Rudolph, CEO and co-founder of Banza. "Our customers told us they want breakfast to be quick, delicious, and nutritious. By turning chickpeas into waffles, we're aiming to hit all three while forwarding our mission of inspiring people to eat more chickpeas and other beans.”

Currently, Banza’s protein waffles are available for purchase at Whole Foods Market, in-store and online, for a suggested retail price of $6.49.


Beloved by Love, Beauty and Planet embraces fall with brown sugar, toasted almond line

Beloved by Love, Beauty and Planet Brown Sugar and Toasted Almond

Fall is right around the corner and Beloved by Love, Beauty and Planet is prepping for the coziest time of the year with a brand new collection—Brown Sugar and Toasted Almond.

Available as a bath bomb, body mist, candle, hand wash and hand lotion, the new fragrance launch contains essential oil and a 92% naturally derived ingredient list, the company said.

The line contains notes of cinnamon, brown sugar and nutmeg and is infused with plant-based moisturizers.

Shoppers can find Beloved by Love, Beauty and Planet’s new Brown Sugar and Toasted Almond collection for purchase at Target.


Pop-Tarts adds chocolate chip pancake flavor

Pop-Tarts Chocolatey Chip Pancake

There’s a new Pop-Tarts flavor on shelves, inspired by the classic chocolate chip pancake.

New from the Battle Creek, Mich.-based company is Frosted Chocolatey Chip Pancake, which features chocolate chips in the filling, a maple-flavored icing and chocolate chips sprinkled throughout the icing.

“Pop-Tarts fans know and love the brand for reimagining familiar flavors into Crazy Good toaster pastries. The new Pop-Tarts Chocolatey Chip Pancake flavor is no exception,” said Heidi Ray, senior director of marketing at Pop-Tarts. “Now fans can enjoy the tantalizing taste of buttery, chocolatey pancakes anytime, opening a whole new world of breakfast and snacking experiences.”

Consumers can find Pop-Tarts Frosted Chocolatey Chip Pancake at Walmart in a 16-count box for $4.86 and a nationwide retail distribution in December.


Jay Shetty, Radhi Devlukia-Shetty’s Juni expands distribution

juni teaser

Adaptogenic sparkling tea brand Juni, which was founded by Jay Shetty and Radhi Devlukia-Shetty, has expanded its retail distribution.

Now available on Amazon, Juni contains adaptogens and nootropics. The brand's Super-5 blend includes green tea, lion’s mane, acerola cherry, reishi mushroom and ashwagandha.

The beverages look to provide calmness to the mind, a refreshing vitality to the body and a burst of brightness to the day, the company said. The beverages do not contain sugar and feature 5 calories per serving.

Juni’s flavors are now available on Amazon, including a 12-pack variety as well as individual flavors such as Tropical Green TeaRaspberry Green Tea and more, all retailing at $39.99 for a 12-pack.