Catering to the growing active nutrition market, the Sustained RX brand provides science-based solutions in support of overall wellness and healthy aging. The formulas are designed to improve the health, well-being, and quality of life of those individuals seeking to live their best life.
Sustained RX utilizes SR CarnoSyn and other patented ingredients within finished product formulas to promote wellness based on the foundation of proven science, the company said.
All products are made in the United States with globally sourced ingredients and are clean, potent and stable. The company said it is committed to quality supplements, extensive research and clinically proven health benefits.
According to the company, finished products include:
Planters is getting into the fall spirit with a new product launch—Apple Cider Donut Cashews.
Available for a limited time, the cashews are kettle-roasted and flavored with notes of apple and cinnamon.
“We’re thrilled to introduce this delectable new flavor of our cashews just in time for sweater weather,” said Allie Abney, Planters brand manager. “Our new apple cider donut cashews are the ultimate fall snack, with the perfect combination of crunch and flavor that will leave you wanting more!”
Consumers will be able to find Planers’ Apple Cider Donut Cashews at retailers nationwide beginning this fall for a limited time.
Coty, Marc Jacobs’ license partnership expands into beauty
Marc Jacobs International signed an expanded long-term license agreement with Coty, bringing Marc Jacobs Beauty into the company’s portfolio of brands.
“The expansion and extension of our longstanding agreement with the house of Marc Jacobs, now in its 20th year, is a testament to the enduring success of our partnership and the brand’s limitless potential. Through its partnership with Coty, Marc Jacobs’ Fragrances have achieved great success, growing to become one of the top 10 female fragrances world-wide, thanks to the iconic Daisy Marc Jacobs and Perfect Marc Jacobs franchises,” said Sue Nabi, Coty’s CEO. “The revival of Marc Jacobs’ cosmetic portfolio, now in partnership with Coty, is eagerly anticipated by consumers around the world who have been campaigning for its return. This agreement reinforces Coty’s position as a go-to partner for global fashion houses and brands that share our ambition of creating leading beauty portfolios.”
Originally launched in 2013 in partnership with Kendo Brands, Marc Jacobs Beauty garnered a cult following until the partnership came to an end in 2021, the companies noted.
“Marc and I are pleased to add one of the most exciting categories of the Marc Jacobs brand, to our long-successful partnership with Coty,” said Marc Jacobs International CEO, Eric Marechalle. “Bringing Marc’s creative vision to life, in its entirety, is our constant goal, and Beauty plays a crucial role in delivering that to our consumers. The loyal fans of Marc Jacobs Beauty, who have been enthusiastic in their wishes for its return, speak not only to Marc’s unwavering cultural relevance but also to the importance of aligning with a partner that shares our values and commitment. It is without question that Coty has proven to be the team to bring Marc Jacobs Beauty to new heights.”
Dylan Efron named new face of Nautica’s Pure Blue fragrance
Nautica is launching a new fragrance—Pure Blue—with a campaign starring Dylan Efron.
Efron, who is a committed environmental advocate and co-producer on the Netflix series “Down to Earth,” will be featured in promotional images for the launch.
The men’s fragrance is structured around fougere and marine notes, including blue eucalyptus and the warmth of Madagascar vanilla, the company said.
Inspired by the life lived on the water, Pure Blue features a minimalistic formula, comes in an FSC-certified carton, and will not be wrapped in cellophane plastic as part of Nautica’s efforts to support Oceana.
Retailing for $34.99, Nautica’s Pure Blue will be available at national retailers including Walgreens, Meijer, Rite Aid and JCPenney, and will hit Walmart shelves in September.
Neutrogena rolls out refillable powder-to-foam cleanser
Neutrogena is adding a new product to its cleansing line—Gentle Foaming Cleanser + Concentrate.
The powder-to-foam cleanser features a cushiony and gentle formula that works to cleanse and comfort the skin by washing away dirt and oil via a blend of seven essential ingredients.
The cleanser is formulated without fragrance, parabens, phthalates, sulfates, alcohol, soaps and dyes, and comes in eco-friendly packaging that us reusable and refillable, the company said. It is also suitable for sensitive skin, the company noted.
Currently, Neutrogena’s Gentle Foaming Cleanser + Concentrate is available for purchase at Target.com and retails for $14.99 while the refill retails for $5.59
L’Oréal Professionnel’s hair care products roll out to Sephora
L’Oréal Professionnnel’s hair care products are now accessible to a wider range of consumers thanks to a retail launch at Sephora.
“We are very excited to partner with such an iconic retailer and extend the accessibility of our professional grade products. Sephora is the perfect partner, as they are already known for carrying the most innovative brands and products in the industry. Their clientele is savvy and seeks out cutting-edge formulas that address their needs. Sephora’s team of beauty advisors are also extremely knowledgeable and will be invaluable in educating and sharing the L’Oréal Professionnel tech-driven product benefits and professional point of difference. Our new Sephora partnership will help drive awareness for this trusted professional brand in a new consumer channel and within our vast network of valued salons,” said Mounia Tahiri, L’Oréal Professionnel general manager.
The brand will launch six products at the beauty retailer, including its Metal Detox, Vitamino Color, Absolut Repair, Pro Longer, Curl Expression and Silver offerings.
“We are thrilled to partner with L’Oréal Professionnel and continue bringing our clients innovative, effective products that support all their unique haircare needs,” said Jennifer Lucchese, vice president of haircare merchandising at Sephora. “We know our clients are looking for high-tech products that deliver results, and L'Oréal Professionnel’s powerful product line-up will be a wonderful addition to our growing assortment.”
Now available on Sephora.com and the brand will hit physical Sephora store shelves across New York, Boston, Los Angeles, Philadelphia, Chicago, Atlanta, Houston, Dallas, San Francisco, San Diego, Denver and Minneapolis beginning Aug. 18.