AisleBuyer's mPromo helps brands, retailers influence in-store purchasing behaviors

BOSTON — AisleBuyer has introduced a new in-store mobile commerce solution that is designed to deliver a brand's offers to a customer's smartphone while he or she is shopping in the store.

AisleBuyer said mPromo inspires product purchases by allowing brands to push targeted offers and product recommendations to shoppers through AisleBuyer-powered mobile applications, which creates a dynamic between brands and retailers. Additionally, AisleBuyer said, mPromo can deliver competitive or complementary products right on the screen of a customer's smartphone, as well as personalize offers for individual shoppers "to improve conversion rates and maximize [return on investment] on marketing spend."

"With mPromo, brands have the opportunity to localize their marketing campaigns at the store level while utilizing data on shopping behavior to deliver targeted recommendations, promotions and coupons," AisleBuyer CEO Andrew Paradise said. "Not since the introduction of the endcap display have brands had this much influence over in-aisle purchasing decisions."