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Alec Baldwin tweeted back into position as Wegmans' celebrity spokesman


ROCHESTER, N.Y. — In what might become an additional indicator as to the power consumers can wield across retail through social media outlets, Wegmans on Wednesday reinstated Alec Baldwin as the company's spokesman.

Wegmans had pulled its Baldwin holiday advertising campaign in response to consumer complaints about Baldwin's behavior on an American Airlines flight Dec. 6, a flight from which he was removed for refusing to turn his cell phone off.

However, after that decision to pull the Baldwin campaign went public, many more consumers tweeted Alec Baldwin's way back into the spokesman's catbird seat.

"We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints," stated Jo Natale, director of media relations at Wegmans. "Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails and phone calls we have received. We enjoyed working with Alec Baldwin and his mom Carol, and would do it again. We appreciate all the kind things they have said about Wegmans and respect the good work they do for communities.”

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