American Crew teams up with King of Rock and Roll
NEW YORK -- American Crew has announced a partnership with one of the most influential entertainers of all time.
In honor of the ultimate style icon, Elvis Presley, American Crew is releasing a line of special edition grooming products made exclusively for men. American Crew has produced a limited run of six of their classic styling products with custom designed labels that feature "The King." Key items include Fiber, Pomade, Forming Cream, Grooming Cream, Molding Clay and Defining Paste. Each product features a unique image of Elvis and is available in 3 oz. sizes.
"Men around the world owe a debt to Elvis Presley," said David Raccuglia, American Crew Founder. "He showed us that it's not just what you have to say, but how you say it. He made success and change seem effortless, and used his voice and looks to make a statement to the world. Elvis is 'The original cool' and American Crew wants every guy out there to know that each of us has the power to define ourselves and make a difference."
Elvis' unmatched influence in pop culture spans not only in music. His commanding voice and charismatic stage presence unleashed a cultural revolution that changed the world forever. The "King of Rock and Roll's" signature style redefined the image of the American man that continues to inspire today's artists, musicians, designers and social influencers.
"There's only one Elvis Presley, and we are so proud to help introduce him to a new generation of fans," said Sennen Pamich, Executive Vice President and Global President, Revlon Professional Brands. "Elvis and American Crew are a natural fit, as they both embody a uniquely American style that is youthful, iconic and original."