Armada renames as Asembia, launches new brand identity

FLORHAM PARK, N.J. — Armada Health Care announced Thursday that it would be launching a new brand identity and company name change to Asembia. With the new name, Asembia plans to continue expanding on its specialty pharmaceutical offerings, including solutions for pharmacies, pharmaceutical and biotech companies and payers. 

 

“The specialty pharmacy market continues to grow at an incredible rate and our organization has expanded our services to fulfill the needs of our customers who are focused on this market,” Asembia CEO  Lawrence Irene said. “We are a very different company from when we first started more than a decade ago. In this regard, we are excited to announce our new corporate identity which we feel better reflects our broad array of capabilities and service offerings, each of which are developed collaboratively with our member pharmacy and manufacturer ”

 

All products and services with Armada in the name will be rebranded. Specifically, the ArmadaOne Specialty Pharmacy technology platform will now be called Asembia1 and the company’s annual conference on specialty pharmacy will be called the Asembia Specialty Pharmacy Summit.