Bi-Lo Holdings to rebrand 17 Sweetbay stores under its Winn-Dixie banner

JACKSONVILLE, Fla. — Bi-Lo Holdings, parent company of Bi-Lo and Winn-Dixie grocery stores, on Wednesday announced that on March 29 it will begin to rebrand 17 Sweetbay stores throughout much of the Tampa-St. Pete, Largo and Bradenton areas.

“Upon reopening as a Winn-Dixie, we believe customers will be pleasantly surprised to see that we have been working hard to provide the fresh, quality products they want at prices they can afford,” stated Joey Medina, Winn-Dixie’s regional VP. “Plus, we will offer a suite of in-store savings programs, like the fuelperks! Reward Program, which lets customers earn incredible savings at participating Shell stations every time they shop with their Winn-Dixie Customer Reward Card.”

Other savings programs include a $4 and $10 generic prescription savings program, plus discounts on many name-brand medications.

“While the name on the storefronts is changing, the people running them don’t have to," Medina said. "We’ve invited Sweetbay associates to join the Winn-Dixie family and look forward to exchanging what it means to be local as we work together to run even greater stores.”