Chattem redefines ‘shelf talker’

With the recent switch of Chattem’s Nasacort 24HR, the first nasal corticosteroid to be sold OTC, Chattem launched a very unique marketing tool — an interactive shelf display that gives a whole new meaning to the term “shelf talker.” With the press of a button, shoppers could watch a short video on how Nasacort 24HR worked and why they should consider the new nasal product to be their allergy remedy of choice.

(For the full category review, including data, click here.)