Cheerwine, Avett Brothers team up to benefit community organizations

SALISBURY, N.C. — Cheerwine, a soft drink brand, will partner with the Avett Brothers to host the third annual Legendary Giveback, a benefit concert. The previous events raised more than $100,000, which benefited Lowcountry Food Bank, St. Jude Children's Research Hospital and Kids First of the Carolinas.



The date and location of the event will be announced in September. In the meantime, the Avett Brothers and Cheerwine are urging consumers to support the community organization of their choice by visiting Cheerwine.com/GiveBack.



"Cheerwine is privileged to again join forces with the Avett Brothers, whose musical talent is only surpassed by their generosity and community-focused values,” said Tom Barbitta, SVP of marketing and sales for Cheerwine. “What puts this band in the ‘great’ category is what they do when no one is watching. It’s an honor to present Legendary Giveback 3, turning on more people to the band’s music and hopefully many more to the idea of community service and charitable giving.”



From now until Nov. 1, consumers across the country who buy a specially marked two-liter bottle or 12-pack of Cheerwine will have a chance to win prizes, which include Cheerwine and Avett Brothers merchandise.



“We’re excited to be part of Legendary Giveback 3 and partner again with Cheerwine to encourage thousands more people to give back to their communities,” said Scott Avett, lead singer and co-founder of the band. “This has become one of our favorite events of the year, a chance to get together and say thank you to thousands of people who give selflessly to improve the lives of others.”