Dial ups body wash game

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Dial ups body wash game

By Antoinette Alexander - 07/10/2014

SCOTTSDALE, Ariz. — Looking to ride on the coattails of the popularity of vitamins and yogurt in food, Henkel’s Dial brand released earlier this year its new Yogurt Body and Vitamin Boost wash.

Dial Yogurt Body Wash has two variants: Dial Greek Yogurt, which is enriched with naturally protein-packed yogurt, and Dial Frozen Yogurt for cooling moisture.

Dial Vitamin Boost Body Wash is comprised of lotion-infused Amazing B and oil-infused Super C formula with antioxidants. The body washes have a suggested retail price of $4.99.

The new Dial Vitamin Boost and Yogurt Body Washes join a portfolio that includes the 2014 Product of the Year winners Dial Coconut Water Body Wash and Dial Kids Peachy Clean Body & Hair Wash.