Dream brand gets packaging redesign

LAKE SUCCESS, N.Y. — Hain Celestial Group, an organic and natural products company, announced a packaging overhaul for its Dream brand, which was designed by the Biondo Group. The new packaging will appear across the line on such products as Rice Dream, Soy Dream, Almond Dream and Coconut Dream, as well as newer products like Sprouted Rice Dream and Cashew Dream. Refrigerated Rice Dream products will also make the transition to a new design.

"The packaging refresh allows the quality and many varieties of DREAM™ to take center stage, and gives each non-dairy beverage a consistent, easily identifiable look," said Donna Iannucci, VP marketing at Hain Celestial U.S.

The redesign also reflects the brand's Non-GMO Project verification. Additionally, Dream non-dairy beverages will now have a screw cap that is easy to open and more consumer-friendly, the company said. Dream Blends will be the brand's next line to receive a redesign.