DSNTV: New General Market consumer insights Part 2 — Who are they? How do they think?

CPG companies know that there is a new general market consumer out there, but before they can market to them, they must ask themselves who is included in that segment — and the answer is everyone.

“For us the reason that the new general market is an important way to think about the marketplace is because there’s a shift that’s happened as we all can see, and traditionally when that shift happens, somebody gets left behind and somebody [else] gets focused on,” Sundial Brands CEO Rich Dennis said. “Our concern is that everybody comes along. … We need to think about everybody’s needs in a holistic way and deliver it, because at the end of the day everybody wants to live better.”

In the second part of our series of insights from the New General Market Leadership platform, co-produced by Drug Store News and Mack Elevation Forum, a panel of thought-leading executives from leading supplier companies discuss what they’ve learned about the new general market consumer, who they are, how they think and why it matters.

To watch the first part of our New General Market insights series, click here. To watch part three, click here.