FMI analysis reveals business strategies for engaging today's grocery shoppers
Taking a modern lens on convenience, health and freshness are the trifecta for supporting a competitive growth strategy in food retail today, according to the Food Marketing Institute’s updated 2018 Power of Foodservice at Retail analysis released on Thursday.
In the last five years, food spending for meals prepared at home witnessed 5 percent growth while spending on meals prepared away from home increased 20 percent, according to Bureau of Labor Statistics. Spontaneous dinner decisions are now an inherent part of the shopper psyche, and a consequence is lower average weekly spending in the grocery store, FMI stated. The Power of Foodservice at Retail - Part 2 suggests that food retailers can assist shoppers in their weekly menu planning and prove the convenience value of retail foodservice. In fact, nearly two-thirds of consumers already incorporate time-saving solutions when preparing dinner in the form of semi- and fully-prepared items.
“Our research shows that an overwhelming 65 percent of consumers have not made up their mind on what to eat for dinner by 4 p.m., so this trend of consumers partnering scratch-cooking with time-saving meal accompaniments aligns well with grocers’ merchandising and marketing strategies. The research also shows that those loyal supermarket foodservice consumers give high marks for healthy choices, affordability and the ease of shopping the store combined with their foodservice purchase,” stated Rick Stein, FMI vice president, Fresh Foods.
Seven-in-10 shoppers emphasize healthy, nutritious choices when ordering from retail foodservice or restaurants. While 68 percent of shoppers believe they have sufficient information to make educated decisions, many emphasize the importance of options in the deli/prepared foods department, led by healthier ingredients (85 percent), clean label items (83 percent) and in-store health and nutrition information and/or education (71 percent). Switching to better-for-you alternatives is a popular tactic employed among health-focused shoppers and foodservice regulars.
Stein continued, “Food retailers who embrace health, quality, convenience and another critical lifestyle consideration – a more digitally-engaged foodservice consumer – will be the most successful in this competitive landscape as solution providers. In fact, the study notes that shoppers who are more likely to use technology for dinner planning tend to eat out an average of three times per week.”
The Power of Foodservice at Retail 2018 – Part 2 was conducted by FMI, prepared by 210 Analytics and supported by The Shelby Report and Hussmann Corporation.
In the last five years, food spending for meals prepared at home witnessed 5 percent growth while spending on meals prepared away from home increased 20 percent, according to Bureau of Labor Statistics. Spontaneous dinner decisions are now an inherent part of the shopper psyche, and a consequence is lower average weekly spending in the grocery store, FMI stated. The Power of Foodservice at Retail - Part 2 suggests that food retailers can assist shoppers in their weekly menu planning and prove the convenience value of retail foodservice. In fact, nearly two-thirds of consumers already incorporate time-saving solutions when preparing dinner in the form of semi- and fully-prepared items.
“Our research shows that an overwhelming 65 percent of consumers have not made up their mind on what to eat for dinner by 4 p.m., so this trend of consumers partnering scratch-cooking with time-saving meal accompaniments aligns well with grocers’ merchandising and marketing strategies. The research also shows that those loyal supermarket foodservice consumers give high marks for healthy choices, affordability and the ease of shopping the store combined with their foodservice purchase,” stated Rick Stein, FMI vice president, Fresh Foods.
Seven-in-10 shoppers emphasize healthy, nutritious choices when ordering from retail foodservice or restaurants. While 68 percent of shoppers believe they have sufficient information to make educated decisions, many emphasize the importance of options in the deli/prepared foods department, led by healthier ingredients (85 percent), clean label items (83 percent) and in-store health and nutrition information and/or education (71 percent). Switching to better-for-you alternatives is a popular tactic employed among health-focused shoppers and foodservice regulars.
Stein continued, “Food retailers who embrace health, quality, convenience and another critical lifestyle consideration – a more digitally-engaged foodservice consumer – will be the most successful in this competitive landscape as solution providers. In fact, the study notes that shoppers who are more likely to use technology for dinner planning tend to eat out an average of three times per week.”
The Power of Foodservice at Retail 2018 – Part 2 was conducted by FMI, prepared by 210 Analytics and supported by The Shelby Report and Hussmann Corporation.