Food Lion puts emphasis on private label

SALISBURY, N.C. — The push of private label at retail continues to gain momentum as Food Lion kicked off a promotion whereby shoppers can earn up to $10 in free groceries every time they buy private-brand products.

The promotion, dubbed the Private Brand Super Sale, begins March 2 and runs through March 29.

Each time customers shop at Food Lion during the Private Brand Super Sale and purchase at least four Food Lion or Home 360 products using their Food Lion MVP card, they earn a money-saving coupon.

Customers get $1 in coupons for the first four private-brand products they purchase and 25 cents back for each additional private-brand product they buy up to $10 ­during the promotion.

"Food Lion wants to put money back in customers' pockets by rewarding our loyal customers," stated Shavonne Clark, Food Lion's director of retail marketing and innovation. "Our sales trends show consumers are using more private-brand products, and this is one way we can thank customers who use Food Lion and Home 360 private-brand products. We also want to provide additional incentive for customers who may not have tried our private-brand products."

The promotion allows customers to use their MVP loyalty card to take advantage of lower prices available by purchasing their favorite private-brand products.