Fresh & Easy goes gourmet

EL SEGUNDO, Calif. — One month after announcing the expansion of its Eatwell line to meet customers' demand for affordable and nutritious meal options, Fresh & Easy has rolled out its Gourmet line.

Created by Fresh & Easy's team of chefs, Gourmet gives customers a fine-dining experience with all the comforts of home. Additionally, Fresh & Easy created an online menu of the new items and posted photos of the new range on the company’s Flickr photostream.

John Burry, Fresh & Easy’s chief commercial officer, said, “Instead of spending $20 a plate at a restaurant, customers can pop in to Fresh & Easy for delicious and affordable meals they can enjoy in the comfort of their homes."