Giggle expands offerings to include baby care products

NEW YORK -- Specialty baby retailer giggle has unveiled a new line called Lotions & Potions.

According to giggle, the line fills a gap in the marketplace, offering new parents a complete line of baby care and cleaning products made in the USA formulated with safe, pure, gentle and earth-friendly ingredients that are free of artificial colors/fragrances, parabens, Phthalates and SLS/SLES. 

"This is the most significant introduction of giggle-branded product in our company's 13-year history," said Giggle CEO Beth Guastella. "Our customers want the best for their babies, particularly products that go on or near their baby's skin.  We felt the market was ready for our Lotions & Potions with a formula that was carefully developed, rigorously tested and thoughtfully designed using the same giggle criteria that our customers know and trust. The collection gives giggle a tremendous opportunity to expand its distribution, while creating fresh avenues to interact with new and expectant parents.  This fierce combination of best-in-class product and consumer reach is truly a game changer for the brand."

Lotions & Potions will debut in Giggle retail stores and giggle.com beginning April, and can be found in select Kohl's stores across the country in May. Parents can soon find the line in select specialty retailers across the country.

Included in the Lotions & Potions collections:

• 
  bubble bath


• 
  shampoo & body wash


• 
  face & body lotion


• 
  sunscreen broad spectrum SPF 45


• 
  insect repellent


• 
  diaper rash cream


• 
  all-purpose wonder balm


• 
  baby bottle wash


• 
  toy & high chair cleaner


• 
  room & linen spray.