Good Neighbor Pharmacy will collect patient testimonials for next PR campaign

CHESTERBROOK, Pa. — Good Neighbor Pharmacy on Tuesday invited patients to share their “Good Neighbor Story” for a chance to appear in a national television advertising campaign.

 

The campaign follows the success of Good Neigbhor Pharmacy's “Straight Scoop” television advertisements. In 2014, “Straight Scoop” was awarded four silver and two bronze awards at the 31st Annual Healthcare Advertising Awards. The campaign was also the recipient of a 2014 Philadelphia ADDY Award (Color Newspaper Ad); three 2014 Aster Awards (Judge’s Choice for Total Advertising Campaign, Gold for Newspaper Single Ad, and Gold for Radio Single Ad); a 2014 People’s Telly Award (Non-Broadcast Video); and a 2014 Telly Award (Television). 

 

While “Straight Scoop” featured pharmacists, the “Good Neighbor Story” campaign will include patients and customers to play a starring role. Through Sept. 14, patients are invited to visit GoodNeighborPharmacy.com and Facebook.com/GoodNeighborPharmacy, to share personal stories of how their local Good Neighbor Pharmacy made a difference for them in managing their health and wellness. 

 

“When patients enter a Good Neighbor Pharmacy they aren’t just a number," stated Scott Robinson, VP Good Neighbor Pharmacy. "Their pharmacist knows them by name and is committed to their overall health and well-being,” he said. “This ad campaign will tell our story of exceptional patient care and commitment to community – utilizing actual patient testimonials that will give a unique authenticity to our message.”

 

To enter, customers can create a short video (under three minutes) explaining how their local Good Neighbor Pharmacy has gone above and beyond for them and their community; then simply upload the video at Facebook.com/GoodNeighborPharmacy or GoodNeighborPharmacy.com/TVstar by Sept. 14. 

 

Four winners will be announced by Oct. 1 to appear in the national television campaign; all entries into the contest will also be entered to win one of four $250 Visa gift cards.