Green Giant expands Veggie Swap-Ins offerings with latest launch
Green Giant has expanded its Veggie Swap-Ins line by launching a new addition — the Green Giant Veggie Spirals, which are frozen spiralized vegetables. The products began to hit shelves in select stores in the month of January, and are expected to achieve nationwide distribution in February.
The spiralized vegetables offer fewer calories and fewer carbs per serving, the company said. The Green Giant Veggie Spirals are 100% vegetables with no sauces or seasonings and come in four varieties, zucchini, carrots, beets and butternut squash.
"Green Giant Veggie Spirals are the latest progression in our Veggie Swap-Ins line, and perhaps our most-anticipated innovation to date, as social media has been abuzz about this release for weeks," Jordan Greenberg, vice president and general manager of Green Giant, said. "Families are always looking for new ways to simplify their clean eating routines, especially in the New Year, and Green Giant Veggie Spirals is our answer to their call."
The products are frozen at the peak of freshness and packaged in convenient heat and eat containers, the Parsippany, N.J.-based company said. Green Giant Veggie Spirals can be purchased for the suggested retail price of $3.99.