Harris Teeter kicks off grocery giveaway for e-VIC members

MATTHEWS, N.C. — This month, Harris Teeter is offering current and new members of its loyalty program a chance to win a year of free groceries.

Members of its e-VIC program automatically will be enrolled in the contest, while customers interested in signing up can do so here. The free groceries, a prize valued at $5,200, will be paid for via Harris Teeter gift cards.

In January, the retailer announced that it expanded its e-VIC program so whereby customers could add manufacturer coupons directly to their VIC card.