higi introduces partnership initiative targeting national brands, thought leaders and celebrities

CHICAGO — higi SH llc launched a new partnership initiative targeting national brands, industry thought leaders and celebrity influencers looking to encourage, motivate and reward their respective audiences for taking steps to live healthier, more active lives.

According to higi CEO Jeff Bennett, the company has several partnerships set to launch in 2017. This includes “What’s My Win,” an initiative developed by Golden Image Enterprises that will bring brands, celebrities, musicians and media personalities together to promote #whatsmywin across all social media platforms to find, recognize and reward individuals for their wellness “wins.”

“We see a tremendous opportunity to work with national brands, thought leaders and celebrities to help them directly engage with their respective audiences in a meaningful way that inspires them to take measurable action when it comes to managing their health,” said Bennett.

Chicago-based higi, founded in 2012, has free self-screening health stations accessible in more than 10,000 retail locations throughout the United States, including many locations at more than 50 pharmacies. Currently, 78 percent of the U.S. population lives within five miles of a higi health-screening health station, and more than 4 million users have signed up to participate within higi’s online community platform.