Infographic highlights Hispanic shoppers’ power at the register

HACKENSACK, N.J. — Acosta Sales and Marketing released an infographic on Thursday highlighting the large impact that Hispanic consumers have at the grocery store. The data comes from the company’s “Why Behind the Buy” shopper survey from 2014 and 2013. 

 

According to the graphic, 73% of Hispanic consumers use digital means for their grocery shopping, compared to the 60% of the total U.S. consumers who do. When Hispanic shoppers do go to the grocery store, they don’t just enjoy it more (though 74% said they do, some 16 percentage points higher than the total respondents), they also spend more time there — 53.2 minutes, on average, compared to the national 49.9 minutes. 

 

Hispanic shoppers also spent about $30 more ($360) on their groceries than the average respondent in the U.S. It’s also likely, based on the Acosta data, that the importance of Hispanic consumers will grow over time, as 38% of Hispanic respondents expect an increase in their household income next year, 15 percentage points more than the 23% of total respondents who expect to have more money next year.