JCPenney implements Findmore smart fixture
PLANO, Texas — JCPenney on Monday rolled out its “Findmore” smart fixture — a kiosk that bridges the gap between in-store and online shopping — to more than 120 select stores across the country. Additionally, in conjunction with the launch of its Modern Bride concept, JCPenney will begin rolling out a Findmore experience using the Apple iPad to 50 jewelry departments.
These new initiatives are expected to encourage store associates and customers to “find more” of what they’re looking for — whether using the in-store kiosk, an iPad, Jcp.com-enabled point-of-sale register or in-store marketing pieces.
“We’ve always seen the value of integrating the online and in-store shopping experience offering customers the opportunity to have access to a greater merchandise selection by offering access to online purchases in the stores,” stated Tom Nealon, group EVP of JCPenney. “Offering an in-store digital experience that drives additional sales is a true differentiator for JCPenney, and continues to build on our leadership in the digital space as we merge our online and in-store shopping experiences.”
The 42-in. touch screen Findmore smart fixture provides an interactive digital experience that serves as an anchor for the merchandise department. Using the kiosk users can:
View Jcp.com’s assortment of merchandise and sizes, colors, styles and items not available — or out of stock — in the store;
Experience the power of Jcp.com in-store, with strong, interactive, media-rich editorial content, such as Jcp.com’s Little Red Book experience, which highlights key seasonal women’s trends;
Check the availability of merchandise in-store or nearby stores;
E-mail images and information about an online item to themselves or a friend; and
Scan the barcode of an in-store item to learn more about the product’s features, additional colors and sizes available, and even washing instructions.
JCPenney also is bringing its Findmore strategy to the fine jewelry department with a smaller, hand held concept using the iPad. Fine jewelry associates will be able to use the iPad to showcase JCPenney’s full offering of jewelry collections for customers — highlighting a variety of styles, cuts, sizes and metal options — all available under the company’s new Modern Bride concept. Incorporating features from the Modern Bride experience on Jcp.com, the iPad app will include a notebook feature that allows users to add rings to a virtual notebook, where they can compare ring features side by side.